The most effective book marketing plans include promotional efforts through many different channels including online media, traditional media, paid advertising, in-person events, social media, and more. In the world of marketing, there are "inbound"...

Choosing a publishing direction can be difficult. With such a large book market, the available options tend to be confusing and overwhelming. Before submitting work and choosing to pursue a traditional publisher, it’s important that an author researches...

What is a Suspense Novel? The suspense genre is closely related to a mystery or thriller , which can make it difficult to classify. Often, the three genres are lumped together by publishers and classified as Mystery/Suspense or Suspense/Thriller, but...

Alexis Krasilovsky is the author of Great Adaptations: Screenwriting and Global Storytelling (Routledge: NY/London) and the #MeToo novel Sex and the Cyborg Goddess (under the name Alexis Rafael), winner of the Irwin Award for “Best #MeToo Novel of the...

Writers often need to conduct interviews. Now whether you need an expert for a non-fiction book or someone to help develop a plot for a novel, the interview process can be valuable. You will need to have some ideas about what kind of questions you should...

What you put in your author newsletter has a big impact on whether or not it will engage readers, and creating and maintaining a newsletter that gets results can be challenging. To reach your audience and keep them interested, you need to understand...

Once you understand the basic purpose and functions of search engines you need to prepare your website or blog to be “optimized.” In addition to optimizing tactics, you must make a commitment to update your website regularly. When you create a website...