Author Shannon Dorsey Johnson self-published her poetry memoir. Then she self-marketed it. In this interview, the author shares how she learned to pitch her book to potential readers, where she hosted her first book signing, how she learned to have...

“Fears are educated into us, and can, if we wish, be educated out.” - Karl Augustus Menninger Self-published authors are “self-employed” professionals. Your place of business is your keyboard, and the products you manufacture are books. In order...

Every author started somewhere. Make today your starting day! The prospect of writing a book can be a daunting task. Yes, you may have an idea. You may even be really excited about that idea—playing out scenes or developing characters in your head...

You want be a successful published author. You’ve already written a fab book but how do you get the word out there? One necessary skill is the ability to write a killer press release. A press release is a relation of the “news” article and is intended...

Endorsements are blurbs from experts or other authors that lend credibility to your work, and are an important book marketing asset. How do you get great endorsements for your book? In this session, book strategist Cathy Fyock shares her tips and ideas...

Speaking engagements and selling books go very well together, which makes public speaking a great marketing tool for authors. When conference-goers listen to authors like they’ll relate to your topic and be eager to learn more from your featured book...

Author and educator Dr. Mark Eckel put a lot of thought into the structure of his nonfiction book When the Lights Go Down. His goal with the book was to take thirty years of movie reviews and analysis and answer the question "how can we watch movies...

Author and educator Dr. Mark Eckel put a lot of thought into the structure of his nonfiction book When the Lights Go Down. His goal with the book was to take thirty years of movie reviews and analysis and answer the question "how can we watch movies...

Conducting thorough research for a book project might sometimes involve unpleasant experiences to ensure accurate writing. Author Ed Aymar visited a Chief Medical Examiners office as a part of his research process for his books in The Dead Trilogy...

Conducting thorough research for a book project might sometimes involve unpleasant experiences to ensure accurate writing. Author Ed Aymar visited a Chief Medical Examiners office as a part of his research process for his books in The Dead Trilogy...