Author Peggy Kelsey discusses how she learned to write for her reader's expectations. Writers should know their audience and develop the book according to that audience's expectations. When writing her book, she had to take a slower-paced language...

Author Peter Zuckerman talks about the amazing challenges and hurdles involved in writing his book, Buried in the Sky, including 200 interviews, 7 trips to Nepal, and his own incorrect expectations about the book writing process. Peter also reminds us...

If you write fiction, it may be hard to come up with a topic for speaking engagements such as a panel or radio show, besides simply reading from your book. What else will people want to hear? Book marketing expert and author Desiree Duffy says there...

Join author Jeanne Lyet Gassman and discover how to explore, develop, and refine your fictional narrative in this exclusive ALC webinar. Part 1: Fleshing Out Your Fictional Narrative A novel consists of chapters and scenes, but what do you need in...

Endorsements are blurbs from experts or other authors that lend credibility to your work, and are an important book marketing asset. How do you get great endorsements for your book? In this session, book strategist Cathy Fyock shares her tips and ideas...

Standing up in front of a room full of people and speaking can be intimidating, as can talking one-on-one with people you don't know. Especially if you're having to talk about yourself or your book. Fear of public speaking is a common phobia, but if...

You want be a successful published author. You’ve already written a fab book but how do you get the word out there? One necessary skill is the ability to write a killer press release. A press release is a relation of the “news” article and is intended...

If you have broad experience and knowledge of a topic you can leverage that as a book. But don’t stop with just one book. Write multiple books – a series even. And then, use that to expand into other areas. Here are some key reasons to consider this...

For many new writers it's exciting to think about getting published, maybe even becoming a bestseller or being able to make enough money as a writer to quit your day job. Author and writing teacher Georgia Lee advises new writers to focus less on getting...

For many new writers it's exciting to think about getting published, maybe even becoming a bestseller or being able to make enough money as a writer to quit your day job. Author and writing teacher Georgia Lee advises new writers to focus less on getting...