Finding an audience for your book is an important step in building your author platform and marketing plan. Sometimes it can be difficult to pinpoint your audience, and other times it comes easily. Author Michael R. Crider shares his experiences in...

Writing tips from journalists can be helpful for novelists and nonfiction book writers. Both journalists and authors can benefit from taking meticulous notes. David Wedge, journalist and co-author of the book, “Boston Strong,” talks about how he kept...

As an author, finding your audience is a key component to book marketing success. One of the best places to look for your readers is online. Author and actress Kathryn Leigh Scott discusses how she reaches her readers online, including searching on...

Writing tips from journalists can be helpful for novelists and nonfiction book writers. Both journalists and authors can benefit from taking meticulous notes. David Wedge, journalist and co-author of the book, “Boston Strong,” talks about how he kept...

As an author, finding your audience is a key component to book marketing success. One of the best places to look for your readers is online. Author and actress Kathryn Leigh Scott discusses how she reaches her readers online, including searching on...

Watch exclusive footage of bestselling authors Ruth Ware and Megan Miranda, in conversation with Elisabeth Egan, Books Editor at Glamour Magazine, a part of Simon & Schuster’s Book Club Matinee at New York City’s historic Ed Sullivan Theater. Highlights...

For many authors, it can be very challenging to switch out their writing hats for a marketing one. In addition, it can be difficult to find marketing initiatives that are budget-friendly and effective. Author Guy Morris ran into these hurdles and as...

While professional training and degrees are not necessary to be a writer, it is important for writers to understand their strengths and to capitalize on these. Author and perpetual student Rob Wingerter believes that good writing is a natural extension...

While professional training and degrees are not necessary to be a writer, it is important for writers to understand their strengths and to capitalize on these. Author and perpetual student Rob Wingerter believes that good writing is a natural extension...