This two-part session, led by book author and coach Cathy Fyock, will focus on how to write more productively and effectively. Over the course of our two hours together, writers will explore their story ideas through instructor-led writing exercises...

Finding an audience for your book is an important step in building your author platform and marketing plan. Sometimes it can be difficult to pinpoint your audience, and other times it comes easily. Author Michael R. Crider shares his experiences in...

Finding an audience for your book is an important step in building your author platform and marketing plan. Sometimes it can be difficult to pinpoint your audience, and other times it comes easily. Author Michael R. Crider shares his experiences in...

Endorsements are blurbs from experts or other authors that lend credibility to a book, and are an important marketing asset. When authors include them on a book cover, in a book's front matter, and in marketing copy, endorsements can increase readers...

While professional training and degrees are not necessary to be a writer, it is important for writers to understand their strengths and to capitalize on these. Author and perpetual student Rob Wingerter believes that good writing is a natural extension...

While professional training and degrees are not necessary to be a writer, it is important for writers to understand their strengths and to capitalize on these. Author and perpetual student Rob Wingerter believes that good writing is a natural extension...

Author Katy Hays discusses how her fascination and knowledge of museums, fortune telling, and art history influenced her favorite passages in her book, The Cloisters . For more on this Today Show #ReadwithJenna Book Club book, writer, and adjunct art...

All stories start with a simple idea, but where do those ideas come from? How do we know whether our ideas are good ones? There is likely no one, perfect answer to these questions, but it is always interesting to hear where other writers get their...

All stories start with a simple idea, but where do those ideas come from? How do we know whether our ideas are good ones? There is likely no one, perfect answer to these questions, but it is always interesting to hear where other writers get their...

The true crime genre, which includes stories about actual crimes and the real people involved, is not a popular choice for writers, says author Carla Norton. Most true crime writers happen upon a story that is personal in some way or so compelling that...