A book event doesn’t do you any good if nobody shows up. Author and event specialist Carol Hoenig shares tips on how to promote your book event so you can draw in as many readers as possible. She says that you are responsible for getting the word out...

A book event doesn’t do you any good if nobody shows up. Author and event specialist Carol Hoenig shares tips on how to promote your book event so you can draw in as many readers as possible. She says that you are responsible for getting the word out...

Like most writers, author Madeline Sharples has experienced her share of rejection and challenges throughout her publishing journey. Getting your manuscript reviewed and accepted by traditional publishers is difficult, but with perseverance and hard...

Authors have limited resources when it comes to both time and money. How do you choose what to do and, more importantly, what not to do? Lawrence Knorr, author and founder of Sunbury Press, explains how the Pareto Principle can help you decide where...

Author and editor Elaine Ash says doors open for authors not because of connections or promotions, but because of good material that is exciting for readers. If the first paragraph of your manuscript has a fresh voice and draws people in, you are off...

One of the most effective ways that authors can garner media attention is to make their book, or their platform, relevant. This means staying on top of world news and cultural trends. Anytime you can tie your book or platform to a current event or...

The Tates offer their advice for marketing children's books, including some out-of-the-box guerilla marketing tactics. These genre veterans recommend book fairs, social media, and handouts, as well as more unconventional selling opportunities. ...

There are several things that authors can do to publicize their book without a publicist and still gain valuable exposure. Director of PR, Natalie Obando-Desai, suggests that authors make sure they have a professional website and a strong social media...

Robert Dugoni, New York Times Bestselling author of legal thrillers, talks with the Author Learning Center about considerations when developing characters in a book that is part of a series.