Robert Dugoni, New York Times Bestselling author of legal thrillers, talks with the Author Learning Center about considerations when developing characters in a book that is part of a series. Click here to play this audio clip

Robert Dugoni, New York Times Bestselling author of legal thrillers, talks with the Author Learning Center about considerations when developing characters in a book that is part of a series.

Getting out a press release to announce your book is as important a marketing tool as any promotion event. There are several services that can write one for you, or you can publish your own. Some of these services are free; all you need to do is sign...

Authors have limited resources when it comes to both time and money. How do you choose what to do and, more importantly, what not to do? Lawrence Knorr, author and founder of Sunbury Press, explains how the Pareto Principle can help you decide where...

A book event doesn’t do you any good if nobody shows up. Author and event specialist Carol Hoenig shares tips on how to promote your book event so you can draw in as many readers as possible. She says that you are responsible for getting the word out...

Like most writers, author Madeline Sharples has experienced her share of rejection and challenges throughout her publishing journey. Getting your manuscript reviewed and accepted by traditional publishers is difficult, but with perseverance and hard...

You want to grab the attention of as many people as possible when you release your book. That's where the press kit comes in. Press kits, or media kits as they're sometimes called, are "a package of promotional material provided to members of the press...

Authors who self publish can actually move books with social media like Facebook and a blog. I am and so can you. So forget about buzzing, engaging and “being more human” on social media and learn how to sell with it. Here are 3 things you can do tomorrow...

An element of the publishing process that you need to figure out early on is discounting. Discounting should not be mistaken with sales prices, although it does affect a retailer’s ability to offer such prices. Discounting is, instead, the amount off...