Authors have limited resources when it comes to both time and money. How do you choose what to do and, more importantly, what not to do? Lawrence Knorr, author and founder of Sunbury Press, explains how the Pareto Principle can help you decide where...

The theatrical marketplace involves significant risk due to the amount of investment required to execute a movie project. As film producer John Sacchi explains, books are becoming more and more viable as great source material for film and TV because...

You've written a novel or nonfiction book, now what? These days, books are only the beginning of the possibilities that exist for authors and storytellers. Once you've written your story, the opportunities for how to transform that single work into multiple...

Like most writers, author Madeline Sharples has experienced her share of rejection and challenges throughout her publishing journey. Getting your manuscript reviewed and accepted by traditional publishers is difficult, but with perseverance and hard...

Author and editor Elaine Ash says doors open for authors not because of connections or promotions, but because of good material that is exciting for readers. If the first paragraph of your manuscript has a fresh voice and draws people in, you are off...

There are several things that authors can do to publicize their book without a publicist and still gain valuable exposure. Director of PR, Natalie Obando-Desai, suggests that authors make sure they have a professional website and a strong social media...

Becoming famous through writing or in Hollywood is simply a pipe dream for most people. But what if you knew how to identify ideas that would bring about your big break? Dan Watanabe, Entertainment Expert and Media Arts Instructor, explains how to...

Getting out a press release to announce your book is as important a marketing tool as any promotion event. There are several services that can write one for you, or you can publish your own. Some of these services are free; all you need to do is sign...

What separates good novels from bad? What turns a page-turner into a snoozer? What turns your protagonist from someone readers deeply care about to someone they couldn't care less about? Oftentimes the reason boils down to lack of story structure and...

“Meeting new characters in a novel is a little like meeting people for the first time when you’ve moved to a new town,” says editor Helga Schier. Because everyone is new, every first impression is vitally important. But, writers need to be careful...