There are several things that authors can do to publicize their book without a publicist and still gain valuable exposure. Director of PR, Natalie Obando-Desai, suggests that authors make sure they have a professional website and a strong social media...

There are several things that authors can do to publicize their book without a publicist and still gain valuable exposure. Director of PR, Natalie Obando-Desai, suggests that authors make sure they have a professional website and a strong social media...

Like most writers, author Madeline Sharples has experienced her share of rejection and challenges throughout her publishing journey. Getting your manuscript reviewed and accepted by traditional publishers is difficult, but with perseverance and hard...

A book event doesn’t do you any good if nobody shows up. Author and event specialist Carol Hoenig shares tips on how to promote your book event so you can draw in as many readers as possible. She says that you are responsible for getting the word out...

The theatrical marketplace involves significant risk due to the amount of investment required to execute a movie project. As film producer John Sacchi explains, books are becoming more and more viable as great source material for film and TV because...

You've written a novel or nonfiction book, now what? These days, books are only the beginning of the possibilities that exist for authors and storytellers. Once you've written your story, the opportunities for how to transform that single work into multiple...

Author and editor Elaine Ash says doors open for authors not because of connections or promotions, but because of good material that is exciting for readers. If the first paragraph of your manuscript has a fresh voice and draws people in, you are off...

One of the most effective ways that authors can garner media attention is to make their book, or their platform, relevant. This means staying on top of world news and cultural trends. Anytime you can tie your book or platform to a current event or...

The Tates offer their advice for marketing children's books, including some out-of-the-box guerilla marketing tactics. These genre veterans recommend book fairs, social media, and handouts, as well as more unconventional selling opportunities. ...

What separates good novels from bad? What turns a page-turner into a snoozer? What turns your protagonist from someone readers deeply care about to someone they couldn't care less about? Oftentimes the reason boils down to lack of story structure and...