Each proposal is different, just as each book is different, but there are certain elements that every book proposal should contain. These include an overview, an annotated table of contents (of the book—you should also include a table of contents of...

Many authors struggle with what to share on social media that will truly engage potential readers and turn them into buyers. Senior Marketing Manager with W Publishing Group Katherine Hudencial says authenticity is what helps her nonfiction authors increase...

Writing and publishing a book can be a long, challenging journey, but it's important to know you don't have to travel alone. Caren Wolfe, Vice President of Marketing with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, encourages...

W Publishing Group Publicity Director Allison Carter works on a similar time line for all of her author clients when it comes to a book publicity campaign. About six months prior to a book's release, she starts pitching the book to trade outlets such...

Garnering publicity for a book is an essential part of any book marketing plan. Publicity opportunities can include media interviews, book reviews, op-ed pieces, and more. W Publishing Group Publicity Manager Elizabeth Hawkins starts paving the way for...

As a Publicity Manager with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Elizabeth Hawkins always treats her relationship with authors as a partnership. She sees it as a collaboration of the connections the author brings to the...