As an author in this digital age, you have some advantages over the last generation of writers. You have the option to publish your books online instantly, and then click over and inform everyone you know – without leaving your seat, dialing a fax number...

A book is often made even more interesting by having images scattered throughout. Sometimes, illustrations are a critical component of a book. Illustrations can show how an important scene in the book looks. History tomes can give the reader a peek into...

A great book marketing campaign incorporates both publicity and marketing efforts. Let's take a look at the differences between publicity and marketing, including the definition of the terms, and why it's important to integrate both publicity and marketing...