Bestselling author and Morgan James Publishing founder David Hancock encourages authors to increase their networks by meeting people outside of their current circles. They can then utilize who these new contacts know, leverage their platforms, and hopefully...

Per W Publishing Group Publicity Director Allison Carter, traditional media such as television and radio are still the "bread and butter" of publicity opportunities for authors. There is still a lot of prestige around getting interviews on major television...

From walking four miles to reading before writing, international bestselling author Armando Lucas Correa shares what constitutes his writing routine. Armando Lucas Correa is an award-winning journalist, editor, author, and the recipient of several...

Many authors don't consider their target readers until after they've written and published their book. This makes creating awareness for your work and building a readership much more difficult. Nelson Books Senior Marketing Director John Andrade strongly...

Many authors aspire to see their books make one or more of the bestseller lists, whether that's on the New York Times or on Amazon. The reality is that only a small percentage of authors ever make these lists due to it being a very competitive marketplace...

It can be confusing for authors to think of themselves as a brand, but at the end of the day, you are producing a product, and maybe even offering a service, that you are trying to sell to consumers. Per Mark Glesne, Senior Marketing Director at HarperCollins...

Over the years, author, editor, and speaker Sharon Norris Elliott has come to discover that when writing for a younger audience, most readers will want to read up a level. For example, Norris Elliott wrote What? Teenagers in the Bible? with a high-school...

Having a good writing mentor can be a key to success for new writers when trying to navigate this confusing and often frustrating industry. Author, writing coach, and teacher Beth Hermes strongly encourages new writers to seek out a quality mentor. She...

Having a good writing mentor can be a key to success for new writers when trying to navigate this confusing and often frustrating industry. Author, writing coach, and teacher Beth Hermes strongly encourages new writers to seek out a quality mentor. She...