Acquiring book reviews, both professional and reader, is an important aspect of book marketing, as reviews can influence whether readers want to purchase a book, and whether decision-makers want to consider a book for an opportunity. W Publishing Group...

As a Publicity Director for W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Allison Carter partners with her author clients to find publicity opportunities for their books. This includes media interviews, op-eds, book reviews, and...

We all know that you can pay for Amazon to boost your book on their site with Amazon Advertising. But did you know that you can also work with Amazon’s algorithms to naturally improve your book’s visibility on their site for FREE? In Amazon Algorithms...

Society has come a long way from the stories of the 1500s, in which women were largely portrayed as passive characters without much autonomy. However, even with all of the advancements of our time, authors are still discussing the difficulty of creating...

Writing a cohesive, well-crafted story is a difficult task and there is no “right” way to do it. Every writer needs to discover how they best plan a story. Some writers are plotters and some are pantsers. A plotter is an author who outlines his or...

Author Bob Morris learned the hard way that the worst time to execute a book signing event is during a hurricane. While it was obvious why no one showed up to get their signed copy of his debut book, Bahamarama , it did force him to question how an...

Accomplished writer and author Bob Morris admits that he was very green when he wrote his first novel. He didn't consider if there was an audience for his work or think about a marketing strategy. All he cared about with the first book in his Zack...

Author Sheri Fink's debut novel Cake in Bed is a sweet and sexy romance, very different from her bestselling series of children's picture books. Fink experienced some self-doubt when starting this book project, but something inside of her drove her...

Author Sheri Fink's debut novel Cake in Bed is a sweet and sexy romance, very different from her bestselling series of children's picture books. Fink experienced some self-doubt when starting this book project, but something inside of her drove her...