If you’re marketing a book for the first time, there are probably at least a few marketing concepts and terms you’re not completely familiar with. We’ve assembled a glossary of common terms with brief definitions to help you navigate your way through...

Anyone trying to sell books on the Internet has likely heard about “keywords”, whether as part of search engine optimization (SEO), paid search, Google Display Network advertising, Facebook ads, Instagram advertising, or even Amazon’s own paid advertising...

You pour your heart and soul into writing your memoir. It's not fiction, it's your life. And you want your message to be heard. As you are capturing key moments from your life, a persistent question may start ringing in your head… who will read my memoir...

Collaborating with fellow writers and meeting readers are two exciting parts of being an author, but in-person gatherings cannot always be easily arranged due to budget constraints or unforeseen circumstances. Luckily, there are plenty of ways to virtually...