As a published author, you can't sit back and expect readers to find you if you hope to sell some books—you must find them. A good place to find potential readers is on social media sites like Twitter , Facebook , and Instagram . Quite different from...

I was a major book source seller for many, many years, and I was responsible for booking events. I invariably found that the authors who actually made it an event—the ones who did more than sit behind a table—did much better. If you want people to be...

Your platform is simply a way of thinking about how many people care about what you’re saying and might be willing to put some money down to hear you say more of it. It’s an indication of how many people are interested in what you have to say and feel...

When it comes to editing your own writing, many first-time writers think it will be a walk in the park. It’s your own writing after all, why would it be difficult? Turns out, revising your own words can be much more difficult than editing someone else...

Most authors are extremely knowledgeable about the subjects they write about but are not formally trained or experienced in marketing and selling. Maybe that’s your situation. In this article, I’m going to explain the basics of the marketing and selling...