Drumming up free advertising through a public relations campaign is one way to market a book, but some authors may want to do more. Authors, especially self-published ones, need to educate themselves about media advertising options. Understanding the...

It seems like everywhere you turn these days people are talking about e-books and e-readers and other gizmos and gadgets that are taking over the book world. As an author, what should you know about these devices? Should your book be formatted for the...

A traditional countrywide media tour is beyond the publicity budget of most authors and publishers. For very little cash an author can create his own media tour in his own hometown. This is your chance to shine and to begin a groundswell of support....

Public relations can be either a blessing or a nightmare, depending on how they are handled. When is the right time to hire a PR firm? Most PR experts agree that you should not to seek a PR firm when you’ve just begun to market your book. Rather, get...

You have a book ready to go out and want an agent, but have no clue where to send it. The following listing will help you on your journey to find author representation and it should help your target the best agents. 1. Online Databases Online databases...

You wrote a book and you have your first big phone interview, but you don’t have a clue what to do. How do you make sure you really shine? How do you come across as erudite, savvy and intelligent when much of your time as an author is spent alone in...