Authors all over the world are using social media sites to publicize their books. Social media can help you achieve you book marketing goals. There are three stand-out platforms: Twitter, Facebook and LinkedIn. Each one has features that will help you...

Once you've handled the logistics of setting up a web site and established a visible web presence for your book, you'll need to choose content to feature on your site. Your web site should be designed to market your book, so you can include much of...

School-based marketing is worthwhile if you are writing in the young adult genre, or if your book would be relevant to students in a classroom situation (see a related article on this site, “School Based Marketing Events: Who Do They Work For?”, for...

Book signings and other author events are exciting for authors and readers alike when the right planning and preparation take place. There are many different events that you can take part in as an author. Instead of trying to be present at every signing...

WHAT IS HORROR? The word “horror” comes from a Latin verb meaning "to bristle" or "to shudder." Horror writing makes the reader’s hair stand on end due to fear, disgust, or dread. Typical elements of a horror story include serial killers, otherworldly...

As a published author, you can't sit back and expect readers to find you if you hope to sell some books—you must find them. A good place to find potential readers is on social media sites like Twitter , Facebook , and Instagram . Quite different from...