Non-fiction authors, coaches and business experts can use social media to drive sales of books and information products by following the 3 Habits of Successful Social Authors. Successful authors know that the difference between wasting time with social...

While you've spent considerable amounts of time writing, rewriting and editing passages in your manuscript, the first words a reader will likely read are on your book's cover. The About the Book and About the Author are usually the last step in a long...

Media tours are necessary for most people who rely on the media to help promote their product. Movie stars do press junkets for their movies, and musicians visit radio stations to promote their newest albums. The same is true of authors, though their...

Rewriting is what distinguishes amateurs from professionals. It’s what brings your work to life. When you write a rough draft, you may pour yourself into it, but the rough draft is really just for getting the story down; the key to making it great is...

So, you’ve worked hard to get your book written, and now you want to announce it to the world. It’s like having a baby—you don’t keep that kind of news under wraps. You get the word out there. You want to show it off; you want people to know about it...