Traditionally published author Diane Z. Shore has never met any of the illustrators that have created the artwork for her children's books. She has found that the editors in traditional publishing houses often don't want illustrators to be influenced...

To get your self-published book into a bookstore, you need to know the best practices of approaching a bookstore. Julie Wernersbach, publicist for the leading American indie bookstore, BookPeople, in Austin, Texas, offers her insider advice on how...

Upon meeting his hero, Harvey MacKay, author Steve Harper became more compelled to try self-publishing because of the benefits it offers, including greater creative control. Harper did just that and wouldn't trade the experience. His biggest piece...

Occaisonally an unknown author will strike gold with a bestselling book that progresses to lucrative public speaking events. But if you don't have a high-profile position at a university or association with a think tank, for example, create your persona...

Everyone’s relationship with their editor is different. You get to know your editor, because you work most closely with them, and in many publishing houses, if you have the opportunity to promote your book, you’re going to get to know a publicist. It...

Journalist and author Hiawatha Bray discusses how technology has impacted bookstores. There's a shift to more people reading e-books and ordering books online, instead of going to a local bookstore. Bray feels that bookstores are in a state of crisis...

I want to share what I’ve learned over the past few years about what it takes to get published. Authors are an elite few. Why is that? Having an idea for a book is pretty easy. Starting a book is even easy. But writing to the finish is a difficult task...

Who do you want to reach, and how do you want to reach them? That’s the first question you need to ask. If you want to reach a mass audience through bookstores, you have to go with a major publisher. It’s the best way. They have the distribution. They...

Authors who are serious about making an impact should invest in a professionally-designed cover and a publicist, says author Peggy Kelly. These elements elevate product quality and can take your book places it wouldn't otherwise go. For Kelly, results...

To get your self-published book into a bookstore, you need to know the best practices of approaching a bookstore. Julie Wernersbach, publicist for the leading American indie bookstore, BookPeople, in Austin, Texas, offers her insider advice on how...