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  • Subsidiary Rights, and Why They’re Important in Contract Negotiations

    Greg Victoroff, Esq.
    Greg Victoroff, Esq.
    All of the different rights associated with publishing a book can be confusing. Before signing any kind of contract, it's crucial you understand these rights and that you ensure you maintain any rights that could benefit you in the future. Per attorney...
    • over 2 years ago
    • Legal
    • Subsidiary Rights
  • Author AJ Baker on His Long-Term Writing and Publishing Goals

    AJ Baker
    AJ Baker
    Setting long-term writing and publishing goals is an important step in making a career out of writing. Author AJ Baker understands this, and has established some long-term goals for his writing. He has had some success with getting his short work published...
    • over 1 year ago
    • Managing Your Writing Life
    • Goal Setting and Process
  • Advice for Writers on Building an Online Platform

    Donna Arthur Downs
    Donna Arthur Downs
    As much as she hates to say it, professor and author Donna Arthur Downs believes social media is crucial for writers. If you don't have a following, she says, it will be difficult to get attention from traditional publishers. Downs herself recently took...
    • over 1 year ago
    • Social Media
    • General
  • How Authors Can Elevate Their Position in the Book Marketplace Prior to Publishing

    Gregg Gonzales
    Gregg Gonzales
    Many writers don't think about marketing or promoting their books until after they've published, which is too late. Unfortunately, books will not just sell themselves; they require strategic planning that should start well before the books are released...
    • 7 months ago
    • Marketing Plan
    • Finding Your Platform
  • What Morgan James Publishing Looks For When Deciding Which Authors to Work With

    David Hancock
    David Hancock
    Morgan James Publishing works with a variety of author clients and genres including nonfiction, fiction, and faith. Founder and bestselling author David Hancock says their process for vetting author submissions may be a little different from other publishing...
    • 6 months ago
    • Traditional Publishing
    • Submission Process
  • Making Your Memoir Marketable: Tips for Writing and Publishing a Memoir that Will Attract Readers

    Sheila Manna
    Sheila Manna
    Memoir can be an excellent vehicle for writers wanting to share stories of real life experiences and struggles. Writing about a personal experience can certainly be an effective way to connect with others, but turning an idea into a full-length book...
    • 9 months ago
    • Nonfiction
    • Elements
  • How W Publishing Group Assists Authors with Marketing Their Book

    Katherine Hudencial
    Katherine Hudencial
    One of the advantages of getting a book contract with a larger traditional publishing house is the assistance the staff can provide to the author including distribution, publicity, marketing, and sales. As a Senior Marketing Manager with W Publishing...
    • over 1 year ago
    • Traditional Publishing
    • Advantages/Disadvantages
  • What an Author Can Expect After Landing a Book Deal With a Traditional Publisher

    Stephanie Newton
    Stephanie Newton
    Wondering what the publishing journey looks like after you land a traditional publishing deal? If so, read on! As an Associate Publisher with the W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Stephanie Newton works with many authors...
    • over 1 year ago
    • Traditional Publishing
    • Advantages/Disadvantages
  • Mark Glesne on His Role at HarperCollins Christian Publishing, and Assessing a Book’s Marketability

    Mark Glesne
    Mark Glesne
    As a Senior Marketing Director at HarperCollins Christian Publishing, Mark Glesne is responsible for providing marketing support for two of the company's highest profile nonfiction author brands — Max Lucado and Lysa TerKeurst — along with many others...
    • over 1 year ago
    • Marketing Plan
    • Finding Your Platform
  • Pen Names: Should You Use One to Publish Your Work?

    Author Learning Center
    Author Learning Center
    A popular topic among writers is the use of a pen name, which is also called a pseudonym. But why do so many writers prefer to use a pen name when publishing instead of taking credit for their work themselves? There are actually many reasons an author...
    • over 5 years ago
    • Preparation
    • Using a Pen Name
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