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Master Your Story: Building an Unforgettable Author Brand
A.G. Billig
This session with bestselling author and book marketing expert A.G. Billig is essential for authors seeking to establish a unique and powerful brand that resonates with readers and industry professionals. You'll learn how to create an authentic author...
over 1 year ago
Branding
Brand Development
Sustainable Success: Crafting an Actionable Year-Round Book Marketing Strategy
Keri-Rae Barnum
Join Keri-Rae Barnum from New Shelves Books for an insightful webinar where you’ll learn to create a practical and sustainable marketing strategy that seamlessly fits into your busy life. This session will empower you to break down your marketing goals...
over 1 year ago
Marketing Plan
Common Challenges
Why Do I Need a Pen Name?
L.E. Perez
There is an author in all of us. But is ours the name to put out into the world? Sometimes we have to consider our circumstances, the market and more in deciding what name to attach to a written body of work. In this webinar session, author L.E. Perez...
over 1 year ago
Preparation
Using a Pen Name
Book in a Year: Planning Your Book Distribution Strategy
Amy Collins
For authors taking on the daunting task of publishing their own books, there is no other area of the publishing business that causes more confusion than book distribution. Common questions include: · What is a wholesaler and what is a distributor?...
over 7 years ago
Distribution & Sales
Booksellers
Build Your Author Brand, Build Your Following
A.G. Billig
Crafting an amazing book is a great start, but not enough to be successful. You need to forge an emotional connection with your readers if you want to build a following and become a full-time author. That’s where your author brand comes in. Investing...
over 5 years ago
Marketing Plan
Building a Fan Base
Book Advertising 101: Planning a Book Advertising Campaign
Beth Kallman Werner
In this webinar session, Author Connections President and book marketing advisor Beth Kallman Werner covers the basics of print and online advertising for new title discovery. From budget planning and execution tips, to where to advertise, audience targeting...
over 5 years ago
Advertising
Internet
The Book Marketing Habit
Stephanie Feger
A 15-Minute Method to Decrease Author Overwhelm and Increase Book Sales Book marketing doesn’t have to be daunting, make your head sing or require hours upon end to execute effectively. In fact, Stephanie Feger believes that the secret to successful...
over 2 years ago
Marketing Plan
Common Challenges
Creating Professional Author One-Sheets and Bios
Lindsey Gobel
One of the most essential tools for marketing your book is a one-sheet (also known as a sell-sheet). It exemplifies professionalism and gives a potential publisher, agent, or member of the media a polished summary of what you and your book are all about...
over 5 years ago
Public Relations
Press Kits
Book in a Year: How to Build a Successful Post-Launch Marketing Plan
A.G. Billig
You've launched your book with a bang, now what? Is it better to go off the radar until you have a new novel to brag about, or to keep engaging with your audience? Well, the old saying “out of sight, out of mind” applies to the publishing industry...
over 7 years ago
Public Relations
Publicity Campaigns
5 Steps to Boost Your Writing Career With Traditional Media and PR
A.G. Billig
Whether you are a new author or an established author, having a solid book marketing strategy in place can greatly impact your level of success. There are several facets of a good, integrated book marketing campaign. Two key components that are critical...
over 7 years ago
Public Relations
Publicity Campaigns
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