Twitter can be the best, most fun waste of time you can ever have. For authors, it can be one of the GREATEST tools you'll ever use for promoting your books and speaking engagements, networking with other writers, finding new readers for your work, and...

People respond to stories. Compelling stories of real life experiences impact audiences and readers in ways no other words can. You may want to write a book about an important episode of your life. You may want your fiction to reflect your own experiences...

Why do some people achieve their goals and others don't? Some believe that self-confidence--or self-efficacy--is at the heart of goal achievement--that little voice inside us that says, like the little engine that could, "I think I can! I think I can...

There is more to being an author than simply writing and selling books. Attending conferences, conventions, and reader events, or, hosting workshops, sitting on panels, and participating in industry events are all great ways to expand your career....

The publishing industry is abuzz with "selling directly to readers", but what does that mean? How do you get started? Where should you put your energy? Join USA Today bestselling author Russell Nohelty as he gives you an overview of the two most popular...

You've no doubt heard the term "search engine optimization," but wondered what it meant or whether you needed to do it. After all, how do you make sure people find you on Google? While it's difficult for authors to rank for a large, general topic — say...

A 15-Minute Method to Decrease Author Overwhelm and Increase Book Sales Book marketing doesn’t have to be daunting, make your head sing or require hours upon end to execute effectively. In fact, Stephanie Feger believes that the secret to successful...

One of the most essential tools for marketing your book is a one-sheet (also known as a sell-sheet). It exemplifies professionalism and gives a potential publisher, agent, or member of the media a polished summary of what you and your book are all about...

You've launched your book with a bang, now what? Is it better to go off the radar until you have a new novel to brag about, or to keep engaging with your audience? Well, the old saying “out of sight, out of mind” applies to the publishing industry...

Whether you are a new author or an established author, having a solid book marketing strategy in place can greatly impact your level of success. There are several facets of a good, integrated book marketing campaign. Two key components that are critical...