For authors taking on the daunting task of publishing their own books, there is no other area of the publishing business that causes more confusion than book distribution. Common questions include: · What is a wholesaler and what is a distributor?...

Crafting an amazing book is a great start, but not enough to be successful. You need to forge an emotional connection with your readers if you want to build a following and become a full-time author. That’s where your author brand comes in. Investing...

In this webinar session, Author Connections President and book marketing advisor Beth Kallman Werner covers the basics of print and online advertising for new title discovery. From budget planning and execution tips, to where to advertise, audience targeting...

A newsletter list is one of the best ways for authors to connect with their readership. Email marketing is even more effective than social media networks and can help an author build lasting relationships with his or her audience. An email list should...

This webinar is a follow-up to Working with a Literary Publicist and reviews how an author can make the most of his or her literary publicity campaign. Freelance publicist and communications professional Lindsey Gobel begins with the overall goals...

Successful writers aren't those who write better than everyone else, they're the ones who promote themselves better than everyone else. They're on social media, they blog, and they do radio and podcast interviews. Erik Deckers, co-author of Branding...

You can write the best book in the world, but unless you take the right steps, the readers won’t even know it exists. A book is a work of art, but once you decide to give it away in exchange for money, it becomes a product. The price you charge and the...

The demand by Hollywood for interesting ideas and stories has never been greater, and they love to find that content in books. Yet many times authors don’t incorporate some basic things that make Hollywood want to option a book and develop it for the...

The word “Instagram” has a way of evoking a shiver of fear in a writer. Instagram? That’s visual media, not written. But, is it? In this recorded webinar, author and publisher L.E. Perez discusses how to get started and set up your Instagram to work...

Literary agents don’t have time to read every manuscript sent their way. There just aren’t enough hours in the day. So how do they find the next great novel or universally loved memoir? Enter the query letter. Next to your manuscript, the query letter...