If you are an author, chances are you have heard people talking about keywords. But, what exactly are keywords in the publishing world and why are they so important? In this webinar session, New Shelves Books CEO Keri-Rae Barnum guides you through a...

Book signings can be intimidating and even discouraging events. This webinar is about changing that. Author Douglas Gardham goes through booking and scheduling your signing, how to prepare for your signing, and what to do at your signing or book event...

The new world of Amazon SO much changes at Amazon that the Author Learning Center hosted this AMAZON 2020 session to help you create a marketing and promotion plan for 2020 for your online sales at Amazon. This session covers: • What you can do with...

Discover the underdog market that pays you to display your books on their shelves. As an author, you may wonder if marketing your book to libraries is worth the effort. The answer is a resounding “YES!” Not only are libraries a viable source of book...

Book coach, editor, and bestselling author Jennifer Crosswhite will show you macro and micro editing techniques to look at your work with perspective so you can improve it and move forward in your publishing and writing journey. This session includes...

You've no doubt heard the term "search engine optimization," but wondered what it meant or whether you needed to do it. After all, how do you make sure people find you on Google? While it's difficult for authors to rank for a large, general topic — say...

Audiobooks are one of the fastest growing segments of publishing! The ideal medium for commuters and vacationers, audiobooks have surged in popularity and there are more opportunities than ever to affordably create audiobooks that millions of listeners...

One of the most essential tools for marketing your book is a one-sheet (also known as a sell-sheet). It exemplifies professionalism and gives a potential publisher, agent, or member of the media a polished summary of what you and your book are all about...

You've launched your book with a bang, now what? Is it better to go off the radar until you have a new novel to brag about, or to keep engaging with your audience? Well, the old saying “out of sight, out of mind” applies to the publishing industry...

Whether you are a new author or an established author, having a solid book marketing strategy in place can greatly impact your level of success. There are several facets of a good, integrated book marketing campaign. Two key components that are critical...