Endorsements are blurbs from experts or other authors that lend credibility to your work, and are an important book marketing asset. How do you get great endorsements for your book? In this session, book strategist Cathy Fyock shares her tips and ideas...

What makes a book a “keeper”? Plot is key, writing is vital, but it’s the characters who really let a reader fall in love with your story. Multi-published author Allie Pleiter shares how to build characters that engage and enthrall your readers. Learn...

Your "About the Author" should be a lot more than just your resume or a long, boring list of your achievements. What should it include if you want to sell more books and generate more business for your nonfiction book? Cathy Fyock, author of The Speaker...

Watch to learn the basics of the Author Learning Center in just 18 minutes! This site demonstration includes everything you need to know to get the most out of your ALC membership, including: - Filling out your Profile - Setting up a book project...

(Whether you're traditionally publishing or not!) As a nonfiction author, you know that you need to prepare a written proposal to be considered by a traditional publishing house. But, even if you are going to self-publish or work with a hybrid publisher...

You've worked hard crafting the content for your nonfiction book, but have you ever considered the interior design elements that make your book more accessible and reader-centric? Join nonfiction author and book coach Cathy Fyock as she explores the...

What separates good novels from bad? What turns a page-turner into a snoozer? What turns your protagonist from someone readers deeply care about to someone they couldn't care less about? Oftentimes the reason boils down to lack of story structure and...

When you finally finish your book and earn the title of author you may not realize it, but you are actually opening your own business. Accounting, taxes, marketing, promotion, sales, distribution and even legal are all important things you need to think...

Land the Agent or Publisher of your Dreams Using a Proven Querying and Submission Strategy Querying is the crucial first step when seeking an agent or publisher, but amazingly is also something that very few authors do well. How do you make yours stand...

You know that having a monthly blog will build your readership tribe and create loyal readers, but how do you create a monthly plan for blogging? Join Cathy Fyock, The Business Book Strategist, in this interactive session as she guides you through writing...