Structuring a nonfiction book is a lot like building a house. There are many different styles and ways to go about it, and there are only one or two structures that are actually suited for your particular book and the things you want to say. Presenter...

When you finally finish your book and earn the title of author you may not realize it, but you are actually opening your own business. Accounting, taxes, marketing, promotion, sales, distribution and even legal are all important things you need to think...

One of the best ways to build your author business, sell books, and expand your thought-leadership is by speaking about your nonfiction book's topic. This session, led by veteran speaker and Certified Speaking Professional (CSP) Cathy Fyock, will help...

You've worked hard crafting the content for your nonfiction book, but have you ever considered the interior design elements that make your book more accessible and reader-centric? Join nonfiction author and book coach Cathy Fyock as she explores the...

The term “plot” is used as one of the three cornerstones of creating a fictional story: 1) Characters, 2) World, and 3) Plot. Starting from the definition of what a plot is, fiction author Valerie Willis dives into how genres play a part in plot development...

Many authors dream of having their books placed on the shelves of big box stores such as Wal-Mart, Target, and Costco, or front and center in airport stores across the country. But, is this dream even feasible, especially for self-published or indie...

Strategies for getting the most out of what your characters say and how they say it Sure, dialogue records conversation. But it can do so much more--if you know how to wield it. Dialogue can provide subtle backstory, vivid characterization, or shoot...

If you’ve been actively writing blog posts once a week for at least a year you may already have enough content for your next book! Join book coach and author, Cathy Fyock, as she provides tips and ideas for beginners when starting a blog. For those who...

Dialogue can be a tricky problem for many writers. The way we talk and the way we think doesn't always look right on the page. New writers often struggle creating dialogue that doesn't sound stilted, forced, or just plain weird. Good writing strikes...

Endorsements are blurbs from experts or other authors that lend credibility to your work, and are an important book marketing asset. How do you get great endorsements for your book? In this session, book strategist Cathy Fyock shares her tips and ideas...