In this session, ALC President Keith Ogorek and author Steve Piacente hosted a question and answer forum on the topics of writing, marketing and publishing.

In this session, ALC President Keith Ogorek and author Steve Piacente hosted a question and answer forum on the topics of writing, marketing and publishing.

Get your book off to the right start by having a clear understanding of what it takes to launch your book and kick-start sales. Join marketing and publicity expert Nicole Baker as she reviews the importance of identifying your target audience, how...

In this session, ALC President Keith Ogorek and book distribution expert Amy Collins hosted a question and answer forum on the topics of writing, marketing, distribution, and publishing. About the Presenters: Amy Collins is the president of New Shelves...

Characters are at the heart of stories and dialogue helps define characters and drive story. In this webinar, you’ll learn to develop characters, consider word choice, and define their voice through dialogue. The session will present essential tips to...

You know what they say: readers judge a book by its cover. When it comes to traditional media and journalists, the equivalent of the book cover is your press kit. In this fast-paced world, the media representatives have no time to dig for hidden gold...

If you're waiting until you've finished your book to begin your marketing plan and activities for your book launch, you're starting too late! While you ARE busy writing your book, it's not too early to begin creating buzz and excitement for your book...

Is it possible for a first-time author to plan a memorable book launch event? How about an event that draws over a hundred people, gets you media exposure, increases your social media following, and boosts your sales? It is possible if you plan everything...

IMPORTANT NOTE : SEO is a discipline that changes every day, due to changes that Google makes in their ranking algorithms or because someone discovers a new data point or way of measuring. Always try and verify things you find, and don’t be surprised...

Trade review journals like Foreword Reviews , Publishers Weekly , Kirkus , Booklist , and Library Journal exist to help librarians and booksellers identify the best books to stock on their shelves. The journals each employ many dozens to hundreds of...