Books and speaking are not only great pipeline strategies, but are also excellent revenue streams. Cathy Fyock (The Business Book Strategist) has teamed up with Lois Creamer (Book More Business) in their new book, The Speaker Author , to help you leverage...

In fiction, plot is defined as the series of events (action) that make up a story. Most plots follow a structure known as Freytag’s triangle, which has five basic elements: Exposition/Introduction Inciting Incident Rising Action Climax Denouement...

Discover how Facebook can serve to further your writing and enhance your interactions with the public by creating a platform. This webinar with author L.E. Perez will demonstrate to you how to set up your Facebook account, create a Facebook page, and...

Strong stories need a plot, a setting, and most importantly, engaging characters. Agents and editors will tell you that all stories are character-driven. However, if your characters are stereotypes, one-dimensional, or predictable, the reader will soon...

Many authors dream of having their books placed on the shelves of big box stores such as Wal-Mart, Target, and Costco, or front and center in airport stores across the country. But, is this dream even feasible, especially for self-published or indie...

One of the best ways to build your author business, sell books, and expand your thought-leadership is by speaking about your nonfiction book's topic. This session, led by veteran speaker and Certified Speaking Professional (CSP) Cathy Fyock, will help...

The term “plot” is used as one of the three cornerstones of creating a fictional story: 1) Characters, 2) World, and 3) Plot. Starting from the definition of what a plot is, fiction author Valerie Willis dives into how genres play a part in plot development...

Every great protagonist needs an equally great antagonist to struggle against. Without this conflict or opposition, a story will be dull, uninteresting, and unfocused. But, what is an antagonist? Must it always be a villain or have bad intentions? Can...

Structuring a nonfiction book is a lot like building a house. There are many different styles and ways to go about it, and there are only one or two structures that are actually suited for your particular book and the things you want to say. Presenter...

Now that you've written your nonfiction book there are numerous ways you can repurpose the content: for an audio or video book, for online courses and webinars, and for workbooks and training programs, just to name a few. In this session, Cathy Fyock...