Every great protagonist needs an equally great antagonist to struggle against. Without this conflict or opposition, a story will be dull, uninteresting, and unfocused. But, what is an antagonist? Must it always be a villain or have bad intentions? Can...

Structuring a nonfiction book is a lot like building a house. There are many different styles and ways to go about it, and there are only one or two structures that are actually suited for your particular book and the things you want to say. Presenter...

Endorsements are blurbs from experts or other authors that lend credibility to your work, and are an important book marketing asset. How do you get great endorsements for your book? In this session, book strategist Cathy Fyock shares her tips and ideas...

Your "About the Author" should be a lot more than just your resume or a long, boring list of your achievements. What should it include if you want to sell more books and generate more business for your nonfiction book? Cathy Fyock, author of The Speaker...

Watch to learn the basics of the Author Learning Center in just 18 minutes! This site demonstration includes everything you need to know to get the most out of your ALC membership, including: - Filling out your Profile - Setting up a book project...

(Whether you're traditionally publishing or not!) As a nonfiction author, you know that you need to prepare a written proposal to be considered by a traditional publishing house. But, even if you are going to self-publish or work with a hybrid publisher...

You've worked hard crafting the content for your nonfiction book, but have you ever considered the interior design elements that make your book more accessible and reader-centric? Join nonfiction author and book coach Cathy Fyock as she explores the...

Strategies for getting the most out of what your characters say and how they say it Sure, dialogue records conversation. But it can do so much more--if you know how to wield it. Dialogue can provide subtle backstory, vivid characterization, or shoot...

If you’ve been actively writing blog posts once a week for at least a year you may already have enough content for your next book! Join book coach and author, Cathy Fyock, as she provides tips and ideas for beginners when starting a blog. For those who...

The old adage about books and their covers is wrong. Plain and simple. We DO judge a book by its cover, so authors need to understand the important elements of cover design, including the title and subtitle, cover art, book summary, about the author...