Video game development involves another type of storytelling. As author and writing teacher Valerie Willis explains, the story behind a video game is typically a lower priority than the game mechanics and player immersion, but it's still important. The storyline is what ultimately ties the mechanics and player experience together. The key, she says, is figuring out what elements will entice the player to want to get to the finish. It's important that the player understand what they are striving for, and if the story is told well, it will completely immerse the player.