How Genre Fiction Can Appeal to More Readers

Finding a wide audience for a book is difficult, particularly when an author writes in a niche genre. Part of the effort to attract new readers happens in the marketing process. Part of the effort happens, though, in the writing process itself. M. Todd Gallowglas, writer, critic, and educator, explains how to write genre fiction in a way that attracts a wider variety of readers. It’s not difficult to find a built-in audience for genres such as fantasy, horror, or science fiction. Most of these...