Joel Eisenberg on Producing Stories for Screen that Resonate with Audiences

There is no way to know what story will resonate with an audience, says author, writer, and producer Joel Eisenberg. What may resonate today may be old news tomorrow. It’s impossible to keep up with the ever-changing times and cultural climate, so Eisenberg believes it’s better to rely on your gut response to stories. When he reviews material that he may potentially produce, he veers toward dramatic stories that reach him. Maybe it’s something that personally relates to Eisenberg’s life or reminds...
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