The Benefits and Challenges of “Writing to Market”

The phrase "writing to market" means following the latest book sale trends and writing content that is popular and known to sell. Before eBooks and self-publishing, the act of writing to market was frowned upon because the publishing process took much longer, making it difficult to react quickly to trends. It often resulted in wasted time, money, and effort. The outcome can be quite different today, says author, freelancer, and marketing expert Jason Schmetzer. Writers can now use online self...