After working in market research, entertainment expert and media arts instructor Dan Watanabe discovered that you never know who will end up being the primary audience of a television show or feature film. For example, Modern Family was intended for coastal audiences in larger cities, but ended up resonating more with viewers in mid America who connected to the show’s storylines about learning how to get along with one another. By sticking to this message and creating heartwarming moments, Modern Family found a surprise audience and massive popularity. Watanabe recommends writers stay true to their material, including themes and characters. This authenticity will help attract an audience, and sometimes the audience that you capture will be a nice surprise.
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