The amount of content and noise competing for our attention continues to grow as our attention spans continue to shrink. This means authors are competing even more with things like episodic television shows and distracting social media.
For books to stand out against the noise, Alessandra Bastagli of One Signal Publishers encourages authors to have a clear understanding of their target audience, how to reach them, and how to address their needs. Books must serve the community, further the conversation, and provide answers. Otherwise, she says, they will disappear due to the vast number of books being published each year.