Identifying Your Audience

Author Peggy Kelsey discusses how she learned to write for her reader's expectations. Writers should know their audience and develop the book according to that audience...

Penguin Young Adult author, Melissa Walker, discusses how to get better at writing by reading outside of your comfort zone. She advises young adult authors to read...

Penguin Young Adult author, Melissa Walker, discusses how to get better at writing by reading outside of your comfort zone. She advises young adult authors to read...

Sharing information with your audience is a good idea, but you also want to get feedback. Feedback helps you meet the needs and expectations of your audience. It helps...

Finding an audience for your book is an important step in building your author platform and marketing plan. Sometimes it can be difficult to pinpoint your audience...