Identifying Your Audience

I never decided to become a writer. I was writing a book for my son, because I wanted him to read it and know what I was going through when he was a baby. Then I started...

Finding an audience for your book is an important step in building your author platform and marketing plan. Sometimes it can be difficult to pinpoint your audience...

Is writing to reader expectations always necessary? When should you follow the expectations of your readers and when should you follow your heart? Meg Waite Clayton...

Is writing to reader expectations always necessary? When should you follow the expectations of your readers and when should you follow your heart? Meg Waite Clayton...

Publishers want to sell books to as many people as possible. So, what kinds of stories are publishers looking for? Eddie Gamarra, literary manager for The Gotham Group...