Cathy Fyock, The Business Book Strategist and author of ten books, admits that she doesn't LOVE to write. There are times when the writing flows a little easier and is more effortless for her, but that requires some work up front. Cathy has learned that by focusing and getting really clear on her strategy before she begins any writing, she can write more effectively. She also believes that having self-confidence plays a big role in being able to write without any blocks or obstacles. The "I think I can" mentality is very important in reaching your writing goals. By utilizing these two tips, Cathy believes any writer can improve his or her process and productivity. For more on building your confidence as a writer, view Cathy's recorded webinar titled, "I Think I Can! I Think I Can! The Role of Self-Confidence in Writing Your Book".