The Basics of Creating a Publicity Plan - video

Book publicity should start six months before the book is released, so authors need to spend adequate time planning a publicity strategy, according to Jared and Julia Drake of Drake Public Relations. Learn more about the four elements that comprise a strategy, including launch timing, a professional website, social media assets and message and launch event. Their biggest piece of advice? Don't be boring. Your launch can take place in the most unusual of places, including hair salons, food trucks or train stations.
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  • That's great about seasons, I think my book is for the fall. Because the plot begins in September and it is quite dark on the whole.

  • I have new website I made to sell my books was easy to design and build once I got used to their tools and it's free only took 2 hours to make so simple:
  • Hi Julia and Jared I am just starting the process of having my manuscript looked at by Balboa press and am at a loss as to where to start my marketing - I live in New Zealand - I have approached a couple of book stores but really need to know how to start a marketing plan as I want to be a success. I want this book to lead to me being able to write and sell more - plus I would love to speak publicly about my experiences, etc. Are you able to assist, many thanks Ruth Anne Caukwell
  • Good day Mr. and Mrs. Drake, Thanks for sharing this advice very helpful information. The online plateform is the beginning point to formulate branding to attract our audience.
  • Thank you Jared& Julia, self publishing has been a bit much for me but I am willing to see where it goes.