Publicity and marketing efforts go hand in hand and must be used together in order to reach as many potential readers as possible. A solid book publicity campaign can garner broad media attention, both traditional and nontraditional, and should be composed of several elements including a consistent brand message, a strong social media presence, local or national media coverage, and several positive reviews. Authors can plan and execute their own publicity campaigns if they have the skills and knowledge, but may consider hiring a book publicist to assist. Book publicists often have strong relationships with media contacts, increasing your chances of getting media attention. In this collection of interviews, authors, publicists, and publishers share what it takes to create a powerful campaign that will increase awareness and sales for your book.