Publicity Campaigns

When it comes to book marketing, nothing is foolproof. Word of mouth marketing important, but it's hard to pinpoint exactly what triggers it. Bestselling author and...

When it comes to book marketing, nothing is foolproof. Word of mouth marketing important, but it's hard to pinpoint exactly what triggers it. Bestselling author and...

Are there literary agents that help with marketing? Jeff Kleinman, the founder of Folio Literary Management, describes how his agency has developed services to help...

Are there literary agents that help with marketing? Jeff Kleinman, the founder of Folio Literary Management, describes how his agency has developed services to help...

Book publicity should start six months before the book is released, so authors need to spend adequate time planning a publicity strategy, according to Jared and Julia...