Publicity Campaigns

A holistic approach to book publicity means integrating both the marketing and public relations strategies. Book marketing expert and author Desiree Duffy cautions anyone...

Whether you are a new author or an established author, having a solid book marketing strategy in place can greatly impact your level of success. There are several facets...

You’ve finished your book. It’s out there for all to see, and you are finally getting a few reviews back. For the most part they're positive. There may be a few cranky...

Lawrence Knorr, author and founder of Sunbury Press, explains which marketing initiatives are actually effective. Media publicity is a part of any plan but it’s not...

How do you make the public aware of your book? This is where public relations come into play. Public relations or PR is a process to create goodwill between an author...