Publicity Campaigns

Lawrence Knorr, author and founder of Sunbury Press, explains which marketing initiatives are actually effective. Media publicity is a part of any plan but it’s not...

How do you make the public aware of your book? This is where public relations come into play. Public relations or PR is a process to create goodwill between an author...

One way to get the word out about your book is to send press releases to local news media. Press releases need to be written in Associated Press style, which you can...

What is it like to have a publicist? Marika Flatt, owner of book publicity firm PR by the Book, describes what makes for a successful relationship between authors...

What is it like to have a publicist? Marika Flatt, owner of book publicity firm PR by the Book, describes what makes for a successful relationship between authors...