Social media can be a very important and beneficial marketing tool for authors. Once an author identifies the social media platforms that align with their audience and brand, they must make a focused effort to apply the "three Es" of social media, as marketing and communications consultant Nicole Baker explains. Each social media post must do at least one of these things in order to be effective. Baker also advises authors to make sure there is an equal balance in the type of content they post - 30% about themselves, 30% about their book, and 30% about things related to the industry or their book. The last 10% can be about anything else to keep their followers interested.
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