In today's challenging book market, you either are a power author brand or a commodity. Marketing your books without having an author brand is like building a house without a solid foundation. It's not enough anymore to write a great book. You need to...

Stephanie Feger, owner and chief strategist of the emPower PR Group, believes that there are only two non-negotiables in the world of book marketing: have an author website and have a meaningful presence on LinkedIn. LinkedIn can be a valuable platform...

There’s never been a better time to publish a book! Fifteen years ago, the only way to publish a book was through a literary agent and a traditional publishing house. It was a highly competitive market, saturated with thousands of query letters and...

I’m always in awe of anybody who has managed to write a novel. I find the idea overwhelming and quite wonderful. In the movie business, people look to other people’s success to guide them in their choices about what movies to support and what movies...

First of all, you should know that the book business is in a state of turmoil and change. I’ve weathered a few storms in the past. When television started, I was told no one would read books again. That should give you some idea of how old I am. When...

It’s hard to write when you’re isolated; you need new ideas and experiences, especially when you’re a new author and the whole craft is unknown to you. Understanding how other people go about writing is important, and writing groups are a great way to...

Genre classification plays an important role in a book’s life. Publishers, agents, and advertisers use genres to bring your book to market. Readers use it to find your book. The genre determines where the book is placed in physical and virtual bookstores...