Book marketing brings about many important and sometimes difficult choices for an author. Send a press release? Wait for an interview on a local TV show or create your own TV commercial? These questions boil down to two processes every marketer should...

An author’s brand is based on how the public perceives the particular tone or feel of that author’s writing without being tied down to any specific title or characters. What makes Charlene Harris a brand is knowing what you are going to get from reading...

In this webinar, Author Connections Founder and President Beth Kallman Werner defines the term “author platform” and explains the importance and benefits of creating one as a part of your book marketing plan. She reviews the four Ps of book marketing...

In this recorded webinar session, Author Connections President and book marketing advisor Beth Kallman Werner recaps some basics of Facebook advertising from her " Book Advertising 101 " webinar, and then goes into more detail including steps for the...

One of the toughest challenges for authors, especially those who are not social media savvy, is building a portfolio of collateral to share with potential readers and fans. To engage and expand your following, you need to create and share content that...

This session with Beth Kallman Werner of Author Connections takes a topline view of the soup-to-nuts publishing process, breaking down a simple checklist any author can follow to prepare the manuscript, a timeline, a budget, and a flexible plan to follow...

A book is often made even more interesting by having images scattered throughout. Sometimes, illustrations are a critical component of a book. Illustrations can show how an important scene in the book looks. History tomes can give the reader a peek into...