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Advertising versus Public Relations - article
Author Learning Center
Book marketing brings about many important and sometimes difficult choices for an author. Send a press release? Wait for an interview on a local TV show or create your own TV commercial? These questions boil down to two processes every marketer should...
over 9 years ago
Public Relations
Publicity Campaigns
What is Print-on-Demand (POD) and what are the benefits of this printing method when compared to offset printing?
Author Learning Center
Question: What is Print-on-Demand (POD) and what are the benefits of this printing method when compared to offset printing? Answer: As with most industries, technological advancements have brought about new opportunities and efficiencies for authors...
1 month ago
Author Learning Center
Ask Keith
Facebook Advertising 201
Beth Kallman Werner
In this recorded webinar session, Author Connections President and book marketing advisor Beth Kallman Werner recaps some basics of Facebook advertising from her " Book Advertising 101 " webinar, and then goes into more detail including steps for the...
over 5 years ago
Advertising
Internet
Creating a Brand - article
Luke Sandler
An author’s brand is based on how the public perceives the particular tone or feel of that author’s writing without being tied down to any specific title or characters. What makes Charlene Harris a brand is knowing what you are going to get from reading...
over 9 years ago
Marketing Plan
Research
Content Development for Social Media Strategy
Beth Kallman Werner
One of the toughest challenges for authors, especially those who are not social media savvy, is building a portfolio of collateral to share with potential readers and fans. To engage and expand your following, you need to create and share content that...
over 3 years ago
Social Media
General
How can I create a proposal for my nonfiction book that agents and publishers won’t be able to resist?
Author Learning Center
Question: How can I create a proposal for my nonfiction book that agents and publishers won’t be able to resist? Answer: A nonfiction book proposal can be the ultimate selling tool when pursing a traditional publishing path. It serves as a business...
over 2 years ago
Author Learning Center
Ask Keith
Sherry Rhodes Testimonial
What is an Illustrator's Role? - article
Kay Ziegler
A book is often made even more interesting by having images scattered throughout. Sometimes, illustrations are a critical component of a book. Illustrations can show how an important scene in the book looks. History tomes can give the reader a peek into...
over 9 years ago
Children's Books
Illustrations
Craig Nordeen Testimonial
I’m struggling to get sales on Amazon because my book isn’t showing in searches or getting noticed. How can I make it stand out and reach more readers?
Author Learning Center
Question: I’m struggling to get sales on Amazon because my book isn’t showing in searches or getting noticed. How can I make it stand out and reach more readers? Answer: For many authors, Amazon is their primary distribution and sales channel....
4 months ago
Author Learning Center
Ask Keith
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