An author’s brand is based on how the public perceives the particular tone or feel of that author’s writing without being tied down to any specific title or characters. What makes Charlene Harris a brand is knowing what you are going to get from reading...

One of the toughest challenges for authors, especially those who are not social media savvy, is building a portfolio of collateral to share with potential readers and fans. To engage and expand your following, you need to create and share content that...

This session with Beth Kallman Werner of Author Connections takes a topline view of the soup-to-nuts publishing process, breaking down a simple checklist any author can follow to prepare the manuscript, a timeline, a budget, and a flexible plan to follow...

A book is often made even more interesting by having images scattered throughout. Sometimes, illustrations are a critical component of a book. Illustrations can show how an important scene in the book looks. History tomes can give the reader a peek into...

What’s the best way to get started with a story? I suggest you consider asking the question, What if? That question—What if?—can stimulate your entire creative process. You start to think about answering that question, and it can take you in a wide range...

Essential Prep for Smart Investment Before embarking on the journey to write and publish a book, it's important to understand the potential costs associated with each step in the process. This will help you properly budget for your project and make...

In this webinar session, Author Connections President and book marketing expert Beth Kallman Werner provides tips and suggestions for attracting readers and turning them into long-term fans. She offers ideas and specific ways to stay in touch, keep fans...