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Facebook Advertising 201

Beth Kallman Werner

In this recorded webinar session, Author Connections President and book marketing advisor Beth Kallman Werner recaps some basics of Facebook advertising from her " Book Advertising 101 " webinar, and then goes into more detail including steps for the...
- over 3 years ago
- Advertising
- Internet
Content Development for Social Media Strategy

Beth Kallman Werner

One of the toughest challenges for authors, especially those who are not social media savvy, is building a portfolio of collateral to share with potential readers and fans. To engage and expand your following, you need to create and share content that...
- over 2 years ago
- Social Media
- General
Creating a Brand - article

Luke Sandler

An author’s brand is based on how the public perceives the particular tone or feel of that author’s writing without being tied down to any specific title or characters. What makes Charlene Harris a brand is knowing what you are going to get from reading...
- over 8 years ago
- Marketing Plan
- Research
Sherry Rhodes Testimonial
How can I create a proposal for my nonfiction book that agents and publishers won’t be able to resist?

Author Learning Center

Question: How can I create a proposal for my nonfiction book that agents and publishers won’t be able to resist? Answer: A nonfiction book proposal can be the ultimate selling tool when pursing a traditional publishing path. It serves as a business...
- over 1 year ago
- Author Learning Center
- Ask Keith
What is an Illustrator's Role? - article

Kay Ziegler

A book is often made even more interesting by having images scattered throughout. Sometimes, illustrations are a critical component of a book. Illustrations can show how an important scene in the book looks. History tomes can give the reader a peek into...
- over 8 years ago
- Children's Books
- Illustrations
Craig Nordeen Testimonial
A Good Story Begins with, "What If?" - article

Bob Martin

What’s the best way to get started with a story? I suggest you consider asking the question, What if? That question—What if?—can stimulate your entire creative process. You start to think about answering that question, and it can take you in a wide range...
- over 8 years ago
- I have an Idea!
- Brainstorming
Practical Budgeting for Indie Authors

Beth Kallman Werner

Essential Prep for Smart Investment Before embarking on the journey to write and publish a book, it's important to understand the potential costs associated with each step in the process. This will help you properly budget for your project and make...
- over 3 years ago
- Writing Jobs
- The Business of Being a Writer
Converting Readers into Long-term Fans

Beth Kallman Werner

In this webinar session, Author Connections President and book marketing expert Beth Kallman Werner provides tips and suggestions for attracting readers and turning them into long-term fans. She offers ideas and specific ways to stay in touch, keep fans...
- over 4 years ago
- Marketing Plan
- Building a Fan Base