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Writing Your About the Author to Sell More Books and Book More Business
Cathy Fyock
Your "About the Author" should be a lot more than just your resume or a long, boring list of your achievements. What should it include if you want to sell more books and generate more business for your nonfiction book? Cathy Fyock, author of The Speaker...
over 4 years ago
Marketing Plan
Finding Your Platform
How Relationships with Organizations Can Benefit and Inspire Authors
Laurie Finkelstein
The strong personal connection that author, speaker, and artist Laurie Finkelstein has with the National Alliance on Mental Illness (NAMI) serves as both an inspiration and valuable resource. As someone who has struggled with her mental health, Finkelstein...
over 6 years ago
I have an Idea!
Researching Your Idea
Simon & Schuster Presents: A Book Club Matinee featuring bestselling author Lisa See - video
Lisa See
Watch exclusive footage of bestselling author Lisa See discussing her latest novel, The Tea Girl of Hummingbird Lane , a part of Simon & Schuster’s Book Club Matinee at New York City’s historic Ed Sullivan Theater. Lisa See shares: 1. Her experience...
over 8 years ago
I have an Idea!
Researching Your Idea
How Authors Can Inspire Others Through Story-Driven Writing - video
Dr. Mark Eckel
For author and educator Dr. Mark Eckel the writing always begins and ends with stories. The stories that inspire his writing come from his daily life and encounters, such as conversations with his students. His focus as a writer and author is to inspire...
over 9 years ago
I have an Idea!
Choosing Your Topic
How Authors Can Inspire Others Through Story-Driven Writing - podcast
Dr. Mark Eckel
For author and educator Dr. Mark Eckel the writing always begins and ends with stories. The stories that inspire his writing come from his daily life and encounters, such as conversations with his students. His focus as a writer and author is to inspire...
over 9 years ago
I have an Idea!
Choosing Your Topic
Blogging: What's Your Approach - article
Robin Bailes
What should an author blog about? Many are uncomfortable talking about details of an unpublished book for fear it may be stolen, and in a way this is a legitimate fear; theft of an idea is notoriously difficult to prove. On the other hand, although we...
over 9 years ago
Blogging
Tips
The Benefits and Challenges of “Writing to Market”
Jason Schmetzer
The phrase "writing to market" means following the latest book sale trends and writing content that is popular and known to sell. Before eBooks and self-publishing, the act of writing to market was frowned upon because the publishing process took much...
over 7 years ago
I have an Idea!
Identifying Your Audience
How Has Social Media Marketing Changed? - video
Rusty Shelton
Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the best social media strategy for authors. From what he sees online, authors are now getting a feel for how to leverage social media to market their books. He...
over 9 years ago
Marketing Plan
Finding Your Platform
How Has Social Media Marketing Changed? - podcast
Rusty Shelton
Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the best social media strategy for authors. From what he sees online, authors are now getting a feel for how to leverage social media to market their books. He...
over 9 years ago
Marketing Plan
Finding Your Platform
How In-Person Events Help Authors Build a Readership
Naomi Brett Rourke
Attending conventions and conferences is a good way to naturally promote yourself and your book. When author Naomi Brett Rourke attends in-person events, she doesn’t try to sell herself. Instead, she has casual conversations with others about what they...
over 7 years ago
Events
Speaking Engagements
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