Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the best social media strategy for authors. From what he sees online, authors are now getting a feel for how to leverage social media to market their books. He...

Author and speaker Patrick Schwerdtfeger is a marketing whiz! Listen in as he talks about how the nature of marketing has changed in today's environment. He describes push and pull marketing strategies, which one works, and how to succeed with it. He...

Author and speaker Patrick Schwerdtfeger is a marketing whiz! Listen in as he talks about how the nature of marketing has changed in today's environment. He describes push and pull marketing strategies, which one works, and how to succeed with it. He...

To be called "funny as hell' by well-known author and humor columnist Dave Barry is a huge compliment. Author Bob Morris has the unique privilege of being friends with Barry and was able to use an endorsement from him in his book and marketing copy...

While some readers like books across many genres, most readers like books in specific genres. It's important to know how to reach these readers that are most likely to read and enjoy your book. Thriller author Guy Morris has found that focusing on writing...

Writing and publishing a children's book is a dream of many authors. So how do you break into the children's book industry? Children’s author and illustrator Kathryn Otoshi shares her tips for writers interested in breaking into the children's book market...

Writing and publishing a children's book is a dream of many authors. So how do you break into the children's book industry? Children’s author and illustrator Kathryn Otoshi shares her tips for writers interested in breaking into the children's book market...

If you are writing – or are considering writing – a self-help book, there are several steps that will help you establish your credentials, relate to your audience, and hone your message. When you’re all done with the book, part two begins – marketing...

E-books are here to stay. Listen in as several authors share their thoughts on this phenomenon, such as how the e-book trend is following the indie music movement and how it opens up markets for authors. In this interview, you'll hear from Anastasia...

Author and forensic registered nurse Serita Stevens talks about the process of adapting a book to film or television, and how difficult it is to move from one to the other because of how very different the two are. Written works are slower, more introspective...