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  • Writing Your About the Author to Sell More Books and Book More Business

    Cathy Fyock
    Cathy Fyock
    Your "About the Author" should be a lot more than just your resume or a long, boring list of your achievements. What should it include if you want to sell more books and generate more business for your nonfiction book? Cathy Fyock, author of The Speaker...
    • over 4 years ago
    • Marketing Plan
    • Finding Your Platform
  • How Relationships with Organizations Can Benefit and Inspire Authors

    Laurie Finkelstein
    Laurie Finkelstein
    The strong personal connection that author, speaker, and artist Laurie Finkelstein has with the National Alliance on Mental Illness (NAMI) serves as both an inspiration and valuable resource. As someone who has struggled with her mental health, Finkelstein...
    • over 6 years ago
    • I have an Idea!
    • Researching Your Idea
  • Simon & Schuster Presents: A Book Club Matinee featuring bestselling author Lisa See - video

     Lisa See
     Lisa See
    Watch exclusive footage of bestselling author Lisa See discussing her latest novel, The Tea Girl of Hummingbird Lane , a part of Simon & Schuster’s Book Club Matinee at New York City’s historic Ed Sullivan Theater. Lisa See shares: 1. Her experience...
    • over 8 years ago
    • I have an Idea!
    • Researching Your Idea
  • How Authors Can Inspire Others Through Story-Driven Writing - video

    Dr. Mark Eckel
    Dr. Mark Eckel
    For author and educator Dr. Mark Eckel the writing always begins and ends with stories. The stories that inspire his writing come from his daily life and encounters, such as conversations with his students. His focus as a writer and author is to inspire...
    • over 9 years ago
    • I have an Idea!
    • Choosing Your Topic
  • How Authors Can Inspire Others Through Story-Driven Writing - podcast

    Dr. Mark Eckel
    Dr. Mark Eckel
    For author and educator Dr. Mark Eckel the writing always begins and ends with stories. The stories that inspire his writing come from his daily life and encounters, such as conversations with his students. His focus as a writer and author is to inspire...
    • over 9 years ago
    • I have an Idea!
    • Choosing Your Topic
  • Blogging: What's Your Approach - article

    Robin Bailes
    Robin Bailes
    What should an author blog about? Many are uncomfortable talking about details of an unpublished book for fear it may be stolen, and in a way this is a legitimate fear; theft of an idea is notoriously difficult to prove. On the other hand, although we...
    • over 9 years ago
    • Blogging
    • Tips
  • The Benefits and Challenges of “Writing to Market”

    Jason Schmetzer
    Jason Schmetzer
    The phrase "writing to market" means following the latest book sale trends and writing content that is popular and known to sell. Before eBooks and self-publishing, the act of writing to market was frowned upon because the publishing process took much...
    • over 7 years ago
    • I have an Idea!
    • Identifying Your Audience
  • How Has Social Media Marketing Changed? - video

    Rusty Shelton
    Rusty Shelton
    Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the best social media strategy for authors. From what he sees online, authors are now getting a feel for how to leverage social media to market their books. He...
    • over 9 years ago
    • Marketing Plan
    • Finding Your Platform
  • How Has Social Media Marketing Changed? - podcast

    Rusty Shelton
    Rusty Shelton
    Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the best social media strategy for authors. From what he sees online, authors are now getting a feel for how to leverage social media to market their books. He...
    • over 9 years ago
    • Marketing Plan
    • Finding Your Platform
  • How In-Person Events Help Authors Build a Readership

    Naomi Brett Rourke
    Naomi Brett Rourke
    Attending conventions and conferences is a good way to naturally promote yourself and your book. When author Naomi Brett Rourke attends in-person events, she doesn’t try to sell herself. Instead, she has casual conversations with others about what they...
    • over 7 years ago
    • Events
    • Speaking Engagements
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