Linda Duggins, Director of Multicultural Publicity at the Hachette Book Group, offers guidance about how to succeed with book tours and other events by making yourself known and standing out from the crowd.

When it comes to finding your writing voice, there are two major components. The first component is genre. Voice is different from one genre to the next. Become familiar with the voice and tone of your genre by reading many books in that genre. The...

When it comes to finding your writing voice, there are two major components. The first component is genre. Voice is different from one genre to the next. Become familiar with the voice and tone of your genre by reading many books in that genre. The...

You’ve written your latest book. You’ve printed it. Your book has been distributed. You’ve blogged about the release of your book. You Tweeted and posted an announcement on your Facebook page about its release. You’ve updated your website. Nevertheless...

Promoting a book takes time—and so does writing one. Accomplishing all of your book marketing and writing goals as an author is all about maximizing your time. Bestselling author Susan Mallery discusses the delicate balance of finding time to write and...

Promoting a book takes time—and so does writing one. Accomplishing all of your book marketing and writing goals as an author is all about maximizing your time. Bestselling author Susan Mallery discusses the delicate balance of finding time to write and...

An advance review copy or advance reading copy is a free, promotional copy of a book that's in the process of being published, but hasn't been released yet. As an author self-publishing, there are several benefits to using an ARC in your marketing plan...

New writers often hear that they need to have an "author platform" in order to be successful. What is an author platform, anyway? Your author platform is your ability to reach readers and sell books. For authors that want to get traditionally published...

Did you know that readers need to see a book by a new author at least five times before they even consider buying it? It can be promoted in a blog post by their favorite book blogger, a local newspaper article, their Facebook or Instagram newsfeed, or...

Complicated characters are what make a great novel. Author Terry Persun shares insight on how to give characters depth in writing. He describes how to give character depth by ensuring that all of the scenes, dialogue, setting, and details flow through...