In order to be an effective writer and marketer, you must conduct market research in the area in which you are going to write. Even though the word “research” brings negative connotations for many, conducting market research isn’t as boring and difficult...

If your book takes place in the past, science fiction and fantasy author William F. Wu warns that your story shouldn’t turn into a historical lecture. You should be able to move the story forward while incorporating factual details as you go. For example...

The role of agents is evolving to meet the changing needs of authors in the current publishing climate. Agent Rita Rosenkranz shares her perspective on the changing role of literary agents. She says that agents are challenged to stay relevant in the...

In his 1949 book The Hero with a Thousand Faces , Professor Joseph Campbell laid out the literary hero’s journey, a common path that story protagonists follow in which they emerge from an adventure transformed. Decades later, Campbell admitted that the...

The role of agents is evolving to meet the changing needs of authors in the current publishing climate. Agent Rita Rosenkranz shares her perspective on the changing role of literary agents. She says that agents are challenged to stay relevant in the...

Talent managers play a significant role in the entertainment industry. They are the mediators between creatives and key decision makers such as producers and movie studios, and can be incredibly beneficial in getting content deals because of their contacts...

Author and Publicist, Mary Bisbee-Beek, explains how a publicist can help you build an audience. “A publicist is the eyes and ears for helping you find an audience,” says Bisbee-Beek. She explains what she as a publicist does and how that’s helpful...

Author and Publicist, Mary Bisbee-Beek, explains how a publicist can help you build an audience. “A publicist is the eyes and ears for helping you find an audience,” says Bisbee-Beek. She explains what she as a publicist does and how that’s helpful...