Author and book PR/marketing expert A.G. Billig shares what she’s found to be the most effective marketing channels for creating awareness for books. First is word of mouth. This may not seem as obvious as social media, she says, but word of mouth...

Independent book stores believe in hand-selling books. The big chain stores don’t always have knowledgeable staff. The big box stores place the books on shelving with little thought to staging and no thought to selling. The big chains are unlikely to...

Author and communications coach Steve Piacente, proves that writers don't have to pick just one genre or style of writing. His most recent release, Pretender, is the third book in his political fiction series. His soon to be released nonfiction book...

Author Dave Christiansen explains that writing his second work, "Alter Ego," felt more like a chore. On the other hand, with his first book, "Genesis 2.0," he mentally planned the story before he wrote one page. He describes the difference in the writing...

Author Dave Christiansen explains that writing his second work, "Alter Ego," felt more like a chore. On the other hand, with his first book, "Genesis 2.0," he mentally planned the story before he wrote one page. He describes the difference in the writing...

Author and communications coach Steve Piacente, proves that writers don't have to pick just one genre or style of writing. His most recent release, Pretender, is the third book in his political fiction series. His soon to be released nonfiction book...