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Printing and Pricing Considerations When Publishing a Book
Keith Ogorek
Printing costs must always be factored in when setting a retail price for a book. ALC President Keith Ogorek's latest nonfiction book will be printed in color, so the pricing and printing options are very important considerations in the publishing process...
over 3 years ago
Distribution & Sales
Print-on-Demand
Author Allie Pleiter on The Chunky Method of Writing
Allie Pleiter
Bestselling author Allie Pleiter has published over 70 books, both fiction and nonfiction, and has sold over 1.9 million books worldwide. As an extremely productive and successful writer, Allie wanted to help other writers that were struggling to reach...
over 5 years ago
Managing Your Writing Life
Goal Setting and Process
Working with Book Bloggers - article
Michael Esser
In the new, fast paced world of self-publishing the list of tasks an author must perform to be successful seems to be never ending. One the biggest and most valuable promotional tasks you'll need to accomplish when introducing your book to the world...
over 9 years ago
Blogging
Tips
Putting Story Before Genre and Finding the Best Audience Fit for Your Novel
Valerie Willis
When author Valerie Willis started writing the first book in her Cedric the Demonic Knight dark fantasy series, she didn't know much about the different fiction genres and subgenres. She only knew the story she wanted to tell. As a writing teacher...
over 8 years ago
I have an Idea!
Identifying Your Audience
Author Websites: Why You Need One - article
Author Learning Center
Whatever stage of your writing career you are at a website can be of some use. Of course if you are an established writer then it will make it easier for your fans to follow you, to chart the progress of your next book, get information about personal...
over 9 years ago
Websites
Creating a Website
How Authenticity Helps Writers Connect With Their Audience - podcast
Shan Gill
In today's digital world it's easier than ever for writers to reach their audience, but in order to truly connect with your readers they need to feel like they know you on a personal level. How can writers achieve this relationship? By knowing who...
over 8 years ago
Marketing Plan
Finding Your Platform
How Authenticity Helps Writers Connect With Their Audience - video
Shan Gill
In today's digital world it's easier than ever for writers to reach their audience, but in order to truly connect with your readers they need to feel like they know you on a personal level. How can writers achieve this relationship? By knowing who...
over 8 years ago
Marketing Plan
Finding Your Platform
How a Publicity Manager Partners with Authors to Expand Their Audience
Elizabeth Hawkins
As a Publicity Manager with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Elizabeth Hawkins always treats her relationship with authors as a partnership. She sees it as a collaboration of the connections the author brings to the...
over 2 years ago
Public Relations
Publicity Campaigns
Appealing to Readers with Surprise Endings and Universal Themes
Arthur Doweyko
Award-winning author and scientist Arthur Doweyko explains how he uses themes and endings to craft an engaging story. Doweyko enjoys playing with wonder through a surprise ending that can be twisted to bend a reader’s mind. He has a fun secret for...
over 7 years ago
Fiction
Ending a Story
The 5 C's of "Schmingling" and How They Can Benefit Authors - video
Faith McKinney
Faith McKinney, media coach and author of Schmingling: The Art of Being Well Connected Through Blatant Self Promotion , reviews the five C's of "schmingling" and how these networking skills can be beneficial to authors. Derived from a combination of...
over 8 years ago
Self-Promotion
Grassroots Marketing
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