For musician and author W. Timothy Wright, keeping up with social media book marketing and communications is challenging. Being part of an older generation, Wright feels out of touch with how to effectively communicate through social channels. He doesn...

SEO or "Search Engine Optimization" is an important factor for authors to consider when it comes to book marketing and selling online. Nelson Books Senior Marketing Director John Andrade says SEO is all about answering consumer questions as best you...

Bestselling author Allie Pleiter has published over 70 books, both fiction and nonfiction, and has sold over 1.9 million books worldwide. As an extremely productive and successful writer, Allie wanted to help other writers that were struggling to reach...

Simon Element, an imprint of Simon & Schuster founded in 2021, publishes books addressing topics that are foundational to how we live. Per Senior Marketing Director Elizabeth Breeden, Simon Element focuses on publishing books that answer important questions...

When you're writing nonfiction, you need to communicate a lot of information effectively. In this presentation, "From Teaching to Training," Dr. Bill Donahue provides expert advice on writing a coherent nonfiction book, and he covers the following topics...