As children, we learned stories begin with "once upon a time" and end with "happily ever after." While this may be the most simplistic view of a story, it offers storytellers advice on a narrative structure that stands the test of time. A good book...

A powerful social media campaign is not about begging people to read your book. To begin your campaign, consider where your readers and contacts gather. Are they all on Twitter? Facebook? Blogs? This will help you focus on reaching as many people as...

It may sound strange but just because you wrote your book doesn’t mean you’re the right person to edit it. Having a set of professionally trained eyes review your work can turn your good story into a great one. Keep in mind, editing is a business and...

It may sound strange but just because you wrote your book doesn’t mean you’re the right person to edit it. Having a set of professionally trained eyes review your work can turn your good story into a great one. Keep in mind, editing is a business and...

In retrospect, some authors can see how their first few books served as career building blocks, but today many authors are strategically building a platform and following over a series of releases. Such was the experience of international best-selling...

Author Jo Whittemore shares her thoughts on cover art for your young adult book. It's important to both writer and publisher that the writer loves their book cover, because they're the one who needs to sell it. How does the publisher choose your illustrator...

People have a lot of different ideas about what marketing is. But when you're specifically referring to a book marketing campaign, usually the process can be broken down into four main components: publicity, social media, multimedia, and events. Marketing...

Audiobook popularity has increased over the years and is a format to consider for your book. John Kremer, founder of the Institute of Book Publishing Innovations, offers insights on the value of using audio to generate author revenue, including the...

Audiobook popularity has increased over the years and is a format to consider for your book. John Kremer, founder of the Institute of Book Publishing Innovations, offers insights on the value of using audio to generate author revenue, including the...

In retrospect, some authors can see how their first few books served as career building blocks, but today many authors are strategically building a platform and following over a series of releases. Such was the experience of international best-selling...