Writing a good opening to a story that immediately grabs readers can be tricky. Whether a writer’s story is plot or character driven, there must be an initial action that compels the reader to continue reading. This is called the "inciting action"...

Building a platform amongst your readers is important, but it’s also important to gain exposure in the literary world. Sam Staley (SR Staley), award-winning author, film critic, and educator talks about the benefits of literary competitions and ways...

Devorah Cutler-Rubenstein, writer, producer, director, and career coach, explains how writers can navigate the challenging entertainment industry. She says that publishing is a fantastic way to break in and explains that the best movies coming out...

Bestselling author and speaker Joyce Schwarz talks about the concepts in her book “The Vision Board” and how it can help authors see their goals come to fruition. She suggests that you create a vision board, which is a collection of images that represents...

Marketing your book via social media is an essential part of a successful book marketing campaign. Andrea Dunlop, director of social media and marketing for Girl Friday Productions, shares tips on building your social media audience. When building...

Bestselling author and speaker Joyce Schwarz talks about the concepts in her book “The Vision Board” and how it can help authors see their goals come to fruition. She suggests that you create a vision board, which is a collection of images that represents...

Shelby Sledge, the Publicity Director at an author-focused publicity firm, discusses how to decide which media outlet you should target when seeking publicity for your book. When marketing a fiction book, an author might need to focus on a nonfiction...

Luke Sandler, literary manager with the Gotham Group, shares tips on selling a book to Hollywood. He explains what executives are seeking when considering buying a book as the basis of a film project. Before you send your book off to Hollywood, it...

While conducting researching for your book, the quality of your interviews directly impacts the quality of your book. So, how do you conduct a successful interview for your book? David Margolick, journalist and author of "Elizabeth and Hazel: Two Women...

Book tours are an important part of book marketing and authors can reach a much larger audience these days with all of the cost-effective, digital options at their fingertips, such as blog tours. While new authors can research how to execute a book blog...