Bestselling author, TEDx Speaker, and special advisor Dr. Mark Goulston’s books address what audiences need, but may not necessarily know they want. With titles like Get Out of Your Own Way and Just Listen , Dr. Goulston knows that many people may not...

If an in-person book launch event isn't feasible for you, you may want to consider an online launch event such as a virtual book blog tour. Online tours allow authors to spread awareness and excitement for their work by getting featured or reviewed on...

If you are considering publishing a book on your own through either a self-publishing service provider or online DIY platform, it's important to consider your long-term goals as an author, per attorney Greg Victoroff. Do you wish to make a career out...

Authors may be most surprised that their book ends up not being solely theirs. In traditional channels, you sell publishers the right to publish your book--compromise is a big part of the process. Co-authors Sam Barry and Kathi Kamen Goldmark, recently...

Authors may be most surprised that their book ends up not being solely theirs. In traditional channels, you sell publishers the right to publish your book--compromise is a big part of the process. Co-authors Sam Barry and Kathi Kamen Goldmark, recently...

Structuring a nonfiction book is a lot like building a house. There are many different styles and ways to go about it, and there are only one or two structures that are actually suited for your particular book and the things you want to say. Presenter...

Marketing your book is necessary if you expect commercial success. But doing it right means finding the right marketing mix to reach the widest audience. In this interview, Shelley Rogers Landes, former marketing manager at Author Solutions, discusses...

Marketing your book is necessary if you expect commercial success. But doing it right means finding the right marketing mix to reach the widest audience. In this interview, Shelley Rogers Landes, former marketing manager at Author Solutions, discusses...