Marika Flatt, founder of PR By The Book, discusses the publicity challenges you might want to consider when it comes to writing under a pen name. It can be trickier to do publicity with a pen name, simply because the public nature of publicity makes...

Author Allie Pleiter did not follow the typical process of finding an agent to get connected with her traditional publisher, Harlequin. She'd written and independently published both main stream romance and parenting books, and then Harlequin approached...

Many authors don't consider their target readers until after they've written and published their book. This makes creating awareness for your work and building a readership much more difficult. Nelson Books Senior Marketing Director John Andrade strongly...

The opening line of a book has been described as the "first kiss" in the book world. It's an invitation for the reader to come into the writer's world, as author Anthony Franze explains. In order to create an impactful opening line, he recommends picking...

The opening line of a book has been described as the "first kiss" in the book world. It's an invitation for the reader to come into the writer's world, as author Anthony Franze explains. In order to create an impactful opening line, he recommends picking...

Singapore-based independent publisher Epigram Books publishes books in two ways - through submissions from writers and through commissioning writers. The company currently publishes between fifty and sixty books a year across all genres of fiction...

Singapore-based independent publisher Epigram Books publishes books in two ways - through submissions from writers and through commissioning writers. The company currently publishes between fifty and sixty books a year across all genres of fiction...

When you pick up a book, turn it over, and decide whether or not to open it up, how do you make that decision? For most readers, that little blurb on the back tells us whether or not the book might transport us to a world we want to explore. Are these...