An author’s brand is based on how the public perceives the particular tone or feel of that author’s writing without being tied down to any specific title or characters. What makes Charlene Harris a brand is knowing what you are going to get from reading...

Annette Leach, Publisher of Uriel Press and Vice President of UMI Book Division, says that building momentum for your book is just as important as writing your book. Through a blog, website, social media, or other platform, you can begin to build your...

The entertainment industry has a lot of competition, but also plenty of possibility, says Herbie J Pilato, a writer, producer, TV host, and president of Television, Ink. He advises writers to not just wait for someone to commission them. If you believe...

Author and editor Elaine Ash works with writers to make sure their book is strong as a whole – rearranging chapters, adjusting voice and tone, or adding and deleting material. Then the manuscript is ready for a grammar and spell check. Ash advises authors...

With so much content available to readers, it can be hard to set yourself apart. How can you create a deeper emotional response to your writing? Music may actually be the answer! Author Joan Gelfand discusses using music with her poetry to evoke different...

Author Richard Kelley discusses how solving problems is very important when writing nonfiction. “In nonfiction,” he says, “you have to give someone something of value.” It’s no secret that people want a quick fix. We’re all looking for methods to change...

Author and speaker, Maureen Francisco, discusses making the most of social media to build a relationship with your audience. Choosing how to engage on social media is a difficult but rewarding journey if you can create a consistent ethos when it...

Join this session with entertainment professional, Philippa Burgess as she teaches you how to find and get the most benefit from your Signature Story. You'll see what it takes to discover yours and then how to use it to create content, buzz, impact and...

With so much content available to readers, it can be hard to set yourself apart. How can you create a deeper emotional response to your writing? Music may actually be the answer! Author Joan Gelfand discusses using music with her poetry to evoke different...

Leah Ingram, spokesperson and author of "Suddenly Frugal: How to Live Happier and Healthier for Less," shares tips for building your brand as an author. She says that to build your author brand, you must think like a marketer and business person. As...