There's a lot of debate about giveaways as a beneficial book promotion strategy. Many authors have asked the question: will a giveaway hurt my book sales? Author and keynote speaker Patrick Schwerdtfeger tells us that it is possible to give away free...

When you are planning your book marketing strategy, you will face a tough question: Should I hire a book marketing firm, or should I do my own book marketing? Marketing expert Shelley Rogers Landes discusses the factors to consider when determining...

There's a lot of debate about giveaways as a beneficial book promotion strategy. Many authors have asked the question: will a giveaway hurt my book sales? Author and keynote speaker Patrick Schwerdtfeger tells us that it is possible to give away free...

A book review is a powerful addition to your book marketing plan. Book reviews help your book stand out from the rest. They grant validity to your book and provide exposure to new audiences. A glowing book review is powerful fuel for your social media...

In the age of online commerce and e-books, keeping bookstores relevant is a topic of interest for book lovers, authors, and bookstore owners alike. Julie Wernersbach, publicist for the indie bookstore, BookPeople of Austin, Texas, discusses how a bookstore...

In the age of online commerce and e-books, keeping bookstores relevant is a topic of interest for book lovers, authors, and bookstore owners alike. Julie Wernersbach, publicist for the indie bookstore, BookPeople of Austin, Texas, discusses how a bookstore...

The key to finding the right audience for your book is understanding your book's genre, as Author Marketing Experts CEO Penny Sansevieri explains. If you know your genre well and have a cover that resonates with the audience, you will likely find them...