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  • Creating and Using Strong Characters as an Author Platform

    L.E. Perez
    L.E. Perez
    Society has come a long way from the stories of the 1500s, in which women were largely portrayed as passive characters without much autonomy. However, even with all of the advancements of our time, authors are still discussing the difficulty of creating...
    • over 7 years ago
    • Fiction
    • Character Development
  • Tips for Networking With Publishing Industry Professionals

    Elle E. Ire
    Elle E. Ire
    Networking can be a daunting process. It’s intimidating to approach industry professionals if you’re trying to pitch yourself and your work. There are other avenues, though, to connect with agents and publishers. Elle E. Ire, author and educator, shares...
    • over 7 years ago
    • Managing Your Writing Life
    • Networking
  • Using the Media to Get Publicity - article

    Author Learning Center
    Author Learning Center
    From a marketing perspective, publicity is difficult to understand. It can't be bought, it can't be controlled, and it is never guaranteed, but there's simply no better way to gain credibility and momentum for a cause. But be forewarned–embarking on...
    • over 9 years ago
    • Public Relations
    • Publicity Campaigns
  • Is an email newsletter an effective way to build a readership and sell more books? How can I get started?

    Author Learning Center
    Author Learning Center
    Question: Is an email newsletter an effective way to build a readership and sell more books? How can I get started? Answer: Nearly 4.5 billion people worldwide use email , with 88% of users checking their email multiple times a day, and 59% of...
    • over 1 year ago
    • Author Learning Center
    • Ask Keith
  • Book Publicity Campaign Timing and the Role of the Author

    Nicole Baker
    Nicole Baker
    Per book publicist Nicole Baker, it's never too early or too late to think about book publicity and marketing, but the ideal timing is to start planning at least 2 months prior to your book's release. If you choose to do a publicity campaign with a publicist...
    • over 2 years ago
    • Public Relations
    • Publicity Campaigns
  • How can I get my book edited without shelling out a fortune?

    Author Learning Center
    Author Learning Center
    Question: How can I get my book edited without shelling out a fortune? Answer: A well-crafted, polished manuscript won’t happen in the first draft. Period. Getting your story ready for readers requires thorough editing and revision. Given that...
    • over 4 years ago
    • Author Learning Center
    • Ask Keith
  • What are the three most typical mistakes authors make in the publishing process?

    Author Learning Center
    Author Learning Center
    Question: What are the three most typical mistakes authors make in the publishing process? Answer: Mistake #1: Not understanding your publishing options There are more choices and opportunities than ever before to get a book into the hands of...
    • over 5 years ago
    • Author Learning Center
    • Ask Keith
  • Creating Effective Content for Your Site - article

    Author Learning Center
    Author Learning Center
    Once you've handled the logistics of setting up a web site and established a visible web presence for your book, you'll need to choose content to feature on your site. Your web site should be designed to market your book, so you can include much of...
    • over 9 years ago
    • Websites
    • Creating a Website
  • Utilizing Writers Conferences for Both Networking and Learning Experiences

    Tony N. Todaro
    Tony N. Todaro
    Most people have come to grudgingly respect the phrase ‘It’s not what you know, it’s who you know.’ But, if your job is to write, how do you get to know the right people and build a network? While writing is typically a solitary act, the business of...
    • over 7 years ago
    • Events
    • Book Fairs
  • M. Todd Gallowglas on the Benefits of Teaching and Mentoring Other Writers

    M. Todd Gallowglas
    M. Todd Gallowglas
    The well-known wisdom phrase, “the best way to learn something is to teach it to someone else,” is easily applied to the craft of writing. The best way to learn and practice storytelling structure is to spend some time giving feedback about another...
    • over 6 years ago
    • Managing Your Writing Life
    • Education and Craft
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