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The Sell Sheet: What is it and Why Should You Create One?
Author Learning Center
There simply is no better marketing tool than a sell sheet, and every author should create one for everything he or she writes. A sell sheet is simply a one or two page piece, in flyer or brochure format, that you use to promote and market your book...
over 9 years ago
Marketing Plan
Research
Joe Field Testimonial
Interior Parts of a Book: Front Matter, Text, and Back Matter
Author Learning Center
A successful book is more than just a manuscript thrown between a cover. One of the key elements to success is a professional interior design that adheres to industry standards, and that readers, retailers, and reviewers expect. Indie authors who are...
over 8 years ago
Design
Interior
Keep up With Your Audience - article
Molly Blaisdell
Why should you take the time to stay in touch with your audience? Because keeping up with your audience will increase your sales. Your readers bought one book, you want them to buy another. You also want your readers to jump on board with promoting your...
over 9 years ago
Marketing Plan
Finding Your Platform
Book Titles: When Are Subtitles Necessary? - article
Molly Blaisdell
Sometimes a title isn't enough to draw in readers. A subtitle will help you position your book in the marketplace. This example driven article will help you decide if you need a subtitle. Have you ever picked up a book and had no clue what it is about...
over 9 years ago
Preparation
Choosing a Title
Book Returns: Who Supports this Policy? - article
R.J. Lee
The big six traditional publishers all offer and support book return policies. For them, it’s essential. Otherwise, retailers might order books in small quantities in order to avoid being stuck with excess inventory. This means more expense for the publishers...
over 9 years ago
Distribution & Sales
Booksellers
Todd Leyden Testimonial
Beth Hermes on FoxTale Book Shoppe, and the Benefits of Independent Booksellers - video
Beth Hermes
As an avid supporter of Woodstock, Georgia's well-known independent bookstore, FoxTale Book Shoppe, author Beth Hermes strongly encourages new writers to support their local bookstores and retailers. When FoxTale first opened its doors, the owners...
over 8 years ago
Distribution & Sales
Booksellers
Madeline Sharples on the Book Editing Process for her Novel, Papa’s Shoes
Madeline Sharples
It took ten rounds of revisions before author Madeline Sharples considered her novel, Papa’s Shoes , to be complete and ready for publication. She first worked with three editors and a set of beta readers, who provided suggestions and edits free of charge...
over 7 years ago
Editorial Services
Developmental Editing
Beth Hermes on FoxTale Book Shoppe, and the Benefits of Independent Booksellers - podcast
Beth Hermes
As an avid supporter of Woodstock, Georgia's well-known independent bookstore, FoxTale Book Shoppe, author Beth Hermes strongly encourages new writers to support their local bookstores and retailers. When FoxTale first opened its doors, the owners...
over 8 years ago
Distribution & Sales
Booksellers
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