Gathering email addresses is an important marketing technique because it's a list of people who have already expressed interest in you. It's a built in audience for your marketing efforts. Every time you release a new book, have an event, or host a workshop...

Your novel's point of view (POV) is all about the perspective from which the story is told. When it comes to POV, there are a few traps new authors tend to fall into. One, writers believe their story needs to be told from the POV of their main character...

Writing nonfiction often requires authors to use citations throughout their book. A citation is a formal way of giving credit for material used or referenced from another source, such as a book, journal, or website. Understanding citation best practices...

All writers want to sell more books and the key to increasing sales is making sure readers know about the book. There are many marketing tools writers can use to create awareness and exposure for their work. One way writers can broaden their reach is...

As a nonfiction writer, you want to create definitive work. To cultivate this kind of work you must learn to identify weak spots. The first and most important part of writing nonfiction is the research. Reliable source material is of upmost importance...

It’s amazing how many submissions a publisher receives—dozens every day, thousands over the year. Very, very few of them are ever acquired, because very few of them are really what the publisher is looking for. There aren’t that many editors; it’s not...

IMPORTANT NOTE : SEO is a discipline that changes every day, due to changes that Google makes in their ranking algorithms or because someone discovers a new data point or way of measuring. Always try and verify things you find, and don’t be surprised...