Most authors have a long, winding path between them and their published book. Even a publishing deal isn’t a guarantee of author success. It’s easy to compare your favorite authors’ successes to your own failures. But it’s unfair to compare their end...

Everyone’s relationship with their editor is different. You get to know your editor, because you work most closely with them, and in many publishing houses, if you have the opportunity to promote your book, you’re going to get to know a publicist. It...

With about 122 million daily active users on YouTube consuming more than a billion hours of video every day, YouTube can be one of the most effective book marketing channels in your promotion mix. A.G. Billig, published author, book coach and founder...

Trying to build your author brand but not sure where to start? Social media expert and author, Kyle Lacy, shares his insight on where and how to start the process. When you're getting started building your author brand, ask your friends and family to...

With over 1.5 billion monthly users globally, TikTok is an amazing social platform and visual medium to get new readers and to promote your work...but, there is a learning curve. In this session, author L.E. Pérez shows you what it's all about, walks...

Gaining exposure and building credibility are a vital part of any author’s career. Tony N. Todaro, author, Executive Director of WC2 (West Coast Writers Conferences), and President of GLAWS (Greater Los Angeles Writers Society), explains how to build...

Writing is typically done in solitary spaces, but it doesn’t have to be a lonely process. Inviting other people into your work can spark creativity, prompt motivation, and create comradery. The internet is, of course, a fantastic way to connect with...

When you're new to publishing, keeping up with all of the details can be overwhelming. There's so much to know at each stage in the process, from editing to publishing to marketing. One thing to know for sure: every book benefits from editing. So, what...

Authors often wonder which social media platforms are best to reach their specific reader audience. The various platforms do have different demographics and content expectations, so it's important to explore and do some research to find out which platforms...