This session with bestselling author and book marketing expert A.G. Billig is designed to help authors and publishers unlock the secrets of boosting book sales through powerful advertising techniques. A.G. dives into the best practices for using book...

When bestselling children's author Sheri Fink happened upon her first book idea, she didn't know anything about the publishing world. She had attended a writing conference for a friend and ended up using the advice and information for herself once...

When bestselling children's author Sheri Fink happened upon her first book idea, she didn't know anything about the publishing world. She had attended a writing conference for a friend and ended up using the advice and information for herself once...

Authors often wonder which social media platforms are best to reach their specific reader audience. The various platforms do have different demographics and content expectations, so it's important to explore and do some research to find out which platforms...

Author Ken Liu has received numerous awards for his work including the Nebula, Hugo, Locus Best first Novel and Best Collection, and World Fantasy awards. He is grateful for these awards and is honored that his work has been recognized, but Liu cautions...

The marketing world is quickly changing. It's crucial to keep up with communication and networking breakthroughs so your book's promotion doesn't become tired and ineffective. Many marketers are taking advantage of online networking tools, including...

You are a writer and an artist in your own right. But most writers don’t know much about illustrating a book. Moreover, you might have no idea where to begin looking when you try to find an artist for your piece. Here are some tips for your search. ...

Promotional items can be a great way to sell books. First of all, they can increase your book’s exposure, which is a critical part of marketing. They can also help you at the point of sale. Finally, they last longer than just about any other advertising...

There’s a book quoted in The Secret called The Master Key System . It’s by Charles Haanell, and it was written over a hundred years ago. Haanell describes the law of attraction as the law of love. The idea is that positive energy draws positive energy...

Strong stories need a plot, a setting, and most importantly, engaging characters. Agents and editors will tell you that all stories are character-driven. However, if your characters are stereotypes, one-dimensional, or predictable, the reader will soon...