Author, Laura Labovich, discusses the importance of communicating clearly when speaking about your book to spread your message. For many writers, pitching something that they’ve spent months or even years working on is a daunting task. How do you speak...

In the self-promotion world, learning the vocabulary needed to run your own publicity and marketing is quite difficult. Marika Flatt, founder of PR By The Book, explains the difference between marketing and publicity. There are many differences and...

What's the difference between content editing and copy editing? Freelance editor Marcela Landres defines content, or developmental editing. It goes beyond traditional understandings of editing, such as grammar and punctuation. Listen to this clip as...

Freelance editor Erin Brown gives tips on improving your chances of landing an agent to represent you and your book. Finding an agent can be an impossible-sounding, daunting task. Doing your research before you send out query letters is one of the...

Freelance editor Erin Brown gives tips on improving your chances of landing an agent to represent you and your book. Finding an agent can be an impossible-sounding, daunting task. Doing your research before you send out query letters is one of the...

In the self-promotion world, learning the vocabulary needed to run your own publicity and marketing is quite difficult. Marika Flatt, founder of PR By The Book, explains the difference between marketing and publicity. There are many differences and...

Mystery author Serita Stevens breaks down the essential elements of a great mystery novel. If you think of a book like “And Then There Were None” by Agatha Christie, you see that a great mystery is made not because of how a murder was committed, but...

Tarcher Perigee Marketing Coordinator Jillian McElgunn provides social media marketing tips for authors and how to best utilize your time online. She provides three helpful book marketing tips. First, give back to your followers and organizations that...

Tarcher Perigee Marketing Coordinator Jillian McElgunn provides social media marketing tips for authors and how to best utilize your time online. She provides three helpful book marketing tips. First, give back to your followers and organizations that...

Using an advance review copy (ARC) in your marketing plan is a smart way to encourage book reviews, get endorsements or testimonials, and build excitement for your book's release. An advance review copy is a free, promotional copy of a book that's yet...