Tarcher Perigee Marketing Coordinator Jillian McElgunn provides social media marketing tips for authors and how to best utilize your time online. She provides three helpful book marketing tips. First, give back to your followers and organizations that...

Did you know there are dozens of little things you can do to make your writing stand out from the crowd? In this webinar with award-winning writer Jeanne Lyet Gassman, she looks at the tricks writing professionals use to make their prose more polished...

Using an advance review copy (ARC) in your marketing plan is a smart way to encourage book reviews, get endorsements or testimonials, and build excitement for your book's release. An advance review copy is a free, promotional copy of a book that's yet...

It would be great to think that your book appeals to everyone. Unfortunately, marketing to a broad and diverse audience can be difficult and ineffective for an industry newcomer. A great way to launch your marketing campaign is by identifying and promoting...

Keeping the creative flow going throughout the book writing process can be challenging for many writers. Gregg Gonzales, founder of The SpeakEasy Method, uses the multi-step process he developed to help writers revisit their "why", creating a safe space...

If you have a portfolio of short work such as short stories, personal essays, or poetry, Professor and author Donna Arthur Downs recommends trying to get this work published. It can sometimes be easier to find publishing opportunities for short work...

As much as she hates to say it, professor and author Donna Arthur Downs believes social media is crucial for writers. If you don't have a following, she says, it will be difficult to get attention from traditional publishers. Downs herself recently took...

One of the most important aspects of being an author is your branding or public image. Award-winning journalist, broadcast personality, and National Reading Movement Ambassador Michelle Martin has had the privilege of working with many authors both in...