The professional speaking industry allows you to show off your expertise on a subject and be paid to share what you know. Presenting to a live audience, in a video or while being interviewed, provides opportunities to market you, your books, and even...

So you’re looking to engage in the popular world of social media, but need some ideas on how to do so effectively? The social interface known as Twitter offers an opportunity to not only promote your book and build author recognition, but to create connections...

Have you offered a free excerpt on your Facebook page? How often should you change your cover photo? Is your avatar a picture of you or your brand? Self-publishers were among the attendees of a fast-paced 2012 BookExpo America (BEA) session on Advanced...

What is Internal Conflict? Conflict is a necessary ingredient to any good story. Without a struggle between two opposing forces, your main character won’t change and will easily reach their goal. Doesn’t sound like too exciting of a story, does it...

This webinar with author and communications coach Steve Piacente shows authors how to turn what works on the page into something that lands with real people, in real time, when they speak. It’s a practical, no-fluff session on saying less, saying it...

What is a Suspense Novel? The suspense genre is closely related to a mystery or thriller , which can make it difficult to classify. Often, the three genres are lumped together by publishers and classified as Mystery/Suspense or Suspense/Thriller, but...

The most effective book marketing plans include promotional efforts through many different channels including online media, traditional media, paid advertising, in-person events, social media, and more. In the world of marketing, there are "inbound"...

Choosing a publishing direction can be difficult. With such a large book market, the available options tend to be confusing and overwhelming. Before submitting work and choosing to pursue a traditional publisher, it’s important that an author researches...